If you’ve followed this blog long enough, you’ll know of my love for The Art Of‘s speaker series, covering topics like marketing, sales and small business savvy. They speak to someone like me who’s constantly transitioning from dabbling in hobbies to making them viable businesses, with all the bumps and snags along the way.
I remember going to my very first The Art of Marketing in 2011, coming out feeling like my mind opened up to an entirely new set of possibilities — I couldn’t wait to get home and apply some of the new things I learned… things that helped me expand from a blogger without a clue in downtown Toronto to a man with stories to tell today.
And today’s story is one that I hope will get you to take the very same steps in your life.
CONTINUE READING: Why you should hit The Art of Leadership and all the amazing that comes with it!
Nothing can touch the real world when it comes to getting a message out.
Social medialites have an over-inflated sense of how much weight their messages hold online. Sure, you might broadcast nuggets of wisdom to the tens of thousands of followers you have on Twitter, or maybe get a bajillion likes on your Instagram photos, but it’s said that from all the chatter about the latest news, hottest trends and all the things we need to know, only 7% of it comes from online sources.
Though social media’s seemingly everywhere these days, the Internet hasn’t quite killed the radio star just yet — same goes for television, radio and the print ads we interact with daily.
But for smaller time content creators like myself without massive marketing budgets or friends in all the right places, the barrier entry to these advertising channels is just too high, leaving us to more traditional community outlets like flyers, bulletin boards and word of mouth at the kids’ sports games or the barber shop.
Well, that at least is how it’s been until now — until Zeusvision.
CONTINUE READING: Ever thought about getting a low-cost ad on a 31′ LED screen in major metropolitan cities? Then READ ON!
Alright gang, let’s be real for moment — most phones suck these days.
My Samsung Galaxy SIII isn’t even 2 years old yet and it lags, it freezes, it restarts on its own when it feels like it… our technology’s disposable as soon as we take it out of the box. When the Trolls and I hit Buffalo last year in the days before fitting my Galaxy SIII with a Mophie case, I quickly discovered that using my GPS alone to get us there dropped my battery to 25%, and I spent the rest of the day struggling. The food court power outlets at the Fashion Outlets of Niagara turned out to just be for show; I dined at Grover’s while eyeing my phone plugged into the nearby wall; and was left hanging by myself while waiting for a table at the Walden Galleria’s Cheesecake Factory, huddled to a power source so I could get my Twitter on… I vowed never to wind up in that helpless situation again. My phone is my lifeline, and I can’t fear that I’ll wind up juiceless on the road when I find killer content I need to share.
Good thing that Everik’s LifeSaver III made sure I didn’t have to.
CONTINUE READING: Why I love the Everik LifeSaver III and all it does for me!
One of my day job’s benefits is the recognized value of both parents getting to spend some quality time with their newborn kid. With the quirks of my office job seemingly a world behind me, we’ve packed more in mere days than I would in most months, with many adventures due in the coming weeks!
And when I’m not lobbying for my #1 Dad award, I’m chipping away at the #BloggerLife.
Of To-Do Lists and Immense Efforts — The 2014 #BloggerLife So Far
I started 2014 ambitiously. With a son still quite immobile and without the complications of things like day care or shoving foreign objects into his mouth, I dreamt of a life where I could rock the day job, be an awesome father, and still run my #BloggerLife with content that’d change the world!
CONTINUE READING: Celebrating the accomplishments, remembering the missed opportunities, and planning for what’s left.
It’s been a little while since I’ve sat down by the notepad and laid my soul bare for the blog. I’ve hustled immensely through the summer, but now that we’re closing 2014 out with The Months of Ber, I’m finally able to see the forest from the trees and take stock of my life.
Blogging’s fallen from grace as my preferred activity du jour — I’ve been rediscovering my long-abandoned artistic side and trying to take the mélange of my life and build it into something amazing. I’ve seen so many of my fellow bloggers fade into obscurity as other priorities wrest control — some would argue it’s all part of growing up; you either transform blogging from a hobby to a job, or you eventually just… quit.
I mean, what blogger simply writes words on a screen and calls it a day in 2014? Blogging today involves photography, slaving over edits in post-production to get the look, add the watermarks, tag all the metadata possible. It involves social media strategy, recognizing that no two platforms are alike, so you craft different messages for each of your audiences, all the while looking for opportunities to grow where countless others are trying to do the very same thing. It involves branding and advertising, packaging everything you stand for into something digestible so people get you when they come across your site, and not write you off as just someone who gets free stuff to write.
But a year of fatherhood changed my perspective, my goals and my priorities — where once I strove to take the crown as the best blogger in Toronto, clearly crushing the craft with every piece of content I put out, for me, the free swag and luxury trips don’t gleam the way they used to. You can’t come home roaring drunk from brand-sponsored parties when you have to wake up and take care of your kid the next morning. You can’t run from place to place on a media trip and uproot your child’s routine and expect them to be okay. With major life changes, you adjust to the new challenges. You figure out what makes you tick.
You discover what’s actually important to you.
CONTINUE READING: When a friend challenged me and told me I don’t write enough personal content, this is what came out.