I haven’t been out to the Detroit-Windsor corridor since late 2008, when my brother-in-law got married there and only 9 months into dating, Sarah led me into an ambush, seating me at a table with many of her paternal uncles and cousins who I’d meet for the very first time. (Quite the feat to make a good impression while hungover, but that, my friends, is a story for another time!)
But Ford Canada’s been really good to me these past couple of years. From inviting me to their second annual Blue Party to sending a care package when I bought my 2011 Ford Edge last summer, they’ve been a solid team to work with.
This year, they kicked it up a notch by invited me as one of a dozen Canadian bloggers as their guest at Putting You In The Driver’s Seat: the NAIAS Blogger Experience, which revolved around the 2014 North American International Auto Show in Detroit, Michigan.
Day 1: From YYZ to DTW, The Moth, The Westin and a Whole Lotta Trouble, Too!
Though it was hard to imagine being away from Sarah and DoomzToo for even a day, my blog’s a big part of our lives, and #FordNAIAS presented a unique opportunity to add more depth to the blog.
The trip started with some complications, between a check-in that wouldn’t go through on the Delta mobile app; luggage trapped in the garage, the door frozen shut from all the ice Toronto’s faced lately; and a checked baggage charge for the duffel bag I was left using, I arrived at my gate several hours early to start my journey (despite a “random” full body search apparently requested by my carrier).
I’m not much of one for breakfast, so the first stop was the Nobel Burger Bar, an overpriced bistro-style joint just down from Gate A14 in Terminal 3, where I’d be boarding. My sandwich du jour was the One Burger — a charbroiled patty topped with grilled peameal bacon, aged cheddar, tomato and onion mayo — which was alright, but definitely not one of the best burgers I’ve had in town. While the service was friendly (perhaps a little too friendly, if you ask me), my suggestion is to eat well before you go to the airport!
The uneventful flight there aside (I’d easily spend more time in airports than I actually would in the air), it was amazing that Ford set us up at the Westin Detroit Metropolitan Airport, a pretty swanky hotel attached to its namesake airport! Though many of the Canadian contingent spent less than 8 hours total sleeping in their ridiculously comfortable queen-sized beds, we appreciated that it wasn’t had to reach, and that our hosts were quite generous in ensuring we had a great time.
The first day was light, where we caught the tail-end of lunch and help opening ceremonies in the Westin’s Lindbergh Ballroom, eating (or in my case, picking at) some of their banquet fare and listening to stories told by The Moth.
Dude next to me's TOTALLY on the Tinder app. You do you, buddy. #FordNAIAS
— Casey E. Palmer (@doomzTO) January 13, 2014
— Casey E. Palmer (@doomzTO) January 13, 2014
The room’s reception to the stories was divided, but as keen on storytelling as I am, I especially appreciated Adam Wade and Shannon Cason and Adam Wade’s vulnerable stories of the dangers of gambling and the pain of not fitting in. Amy Brill made the crowd laugh, and Erin Zindle was killer on the fiddle.
We wrapped the night up with desserts, drinks and some random American youths who would soon regret sitting at a table of proud, smart and quick-witted Canadians… but I’m pretty sure that’s Amanda’s story to tell.
— Anson Dixon (@FordAnsonDixon) January 13, 2014
A few hours’ sleep and some episodes of The Shield later, and it was time to really get into this #FordNAIAS event!
Day 2: The 2014 North American International Auto Show, or — Bright Lights, Big City, Blasphemous Budget!
This isn’t your standard post about the 2014 North American International Auto Show .
I am not a car enthusiast. I didn’t spend my time salivating over specs nor eagerly anticipating announcements of the newest automotive innovations to hit the market. Despite growing up in the suburbs west of Toronto, where kids get their licences as soon as humanly possible to escape the nighttime boredom that besieges their cities, I felt at home on the public transit system, preferring to take the scenic route with a good book or some new tunes — my thrill was in the journey, not the destination. If I wasn’t becoming a father, I might have never bought a car, though I’ll admit it comes in handy when the subway won’t go where I need to go.
But even though curb weight, RPMs and horsepower don’t make me drool, I still found things to admire about NAIAS 2014 and Ford’s approach to make sure 120 media reps knew at least a little more about the world behind the blue oval than they did when they landed in Detroit. Ford’s treat to its #FordNAIAS media was an area especially for then called Behind the Blue Oval — a place to rest weary feet, recharge the barrage of devices we carried with us, and learn tons about what it takes to make Ford as strong a brand as it is.
If cars are your thing, NAIAS is what you want to get to. The largest automotive show of its kind in North America, it refuses to hold back in its efforts to impress, astound and bedazzle its attendees with the newest, best and flashiest cars that automotive industry has to offer.
Not everyone showed up (shout-out Mitsubishi), but you could see through the vehicles, unique booth displays (complete with well-adorned men, sleekly-dressed women and rammed open bars) and over-the-top presentations that every company wanted you to remember them more than all the other companies.
Seeing it All at Cobo Hall
If any of you mistakenly believe that I somehow caught a break from parenting through this trip, let me clarify — Ford means business. If they’re flying you out to Motor City to learn about all the cool things they’ve planned for the coming year and show you how the magic happens — your day’s gonna be packed.
Us bloggers started with Ford’s keynote address, a visually stunning mélange of cars driving on- and off-stage to match their relevant parts in the presentation, and the ultimate reveal of the 2015 Ford F-150 by driving the trucks through the wall like the Kool-Aid Man.
The F-150 bust through the wall like the Kool-Aid Man. We should announce all new product this way. #FordNAIAS
— Casey E. Palmer (@doomzTO) January 13, 2014
Tone = set.
The second day was long but productive, splitting lots of time between activity on the show floor and the packed itinerary at Behind the Blue Oval.
Some of the day’s highlights included:
- From Sketch to Reality — an inside look at the Ford design process
- Picking the brain of Alan Mulally, President and Chief Executive Officer of the Ford Motor Company about attracting urbanites without cars to the Ford brand and the future of the automotive industry in urban environments that keep growing in complexity — and taking a group photo with him and some of my fellow Canadian #FordNAIAS associates
- The candy conveyor belt, of course:
- Previewing 20 minutes of footage from Need for Speed, where I realized that watching a movie’s really weird when you’re seeing a series of clips strung together without context for where you are in the story
- Meeting Scott Waugh, producer of Need for Speed, but more importantly for me, meeting Scott Mescudi, aka KiD CuDi, who stars alongside Aaron Paul. He’s a cool guy, and the fact he was willing to pose for some photos while others interviewed Scott Waugh which was nothing short of amazing!
Had an epic time last nite at the Detroit Auto show! Director of Need For Speed Scott Waugh and I showed Ford execs 20mins of film footage.
— Scott Mescudi (@ducidni) January 14, 2014
Another night, another bunch of Canadian at the Dema Bar & Restaurant, debriefing on the day and having a good time. But we could all only last so long on as little sleep as we had, and eventually we all slunk back to our room to prepare for…
Day 3: In With a Whimper, Out With a ROAR (@ 160 hp!)
For the home stretch, Ford whisked us away to the Dearborn Inn, a 6-hectare (or 645,834.625 square-foot) hotel built with 1937 with 231 rooms.
I don’t know about you, but that’s not quite what comes to mind when I hear “inn”. I think a quaint little bed ‘n’ breakfast in the country — not a behemoth that could swallow my house 645 times over without a problem!
Poor cleaning staff !
It was from here that we’d head to our pre-selected learning sessions and arguably the most anticipated event of #FordNAIAS — the test drive of Ford’s 2014 models!
Ford offered seven learning sessions, from which we could choose two to attend:
- The Future of Energy
- Big Data
- 3D Printing Demo
- The Design Process: Mustang from Concept to Final Product
- CAVE/Virtual Reality Demo
- Commitment to Fuel Efficiency Leadership
- Test-Drive Style
While my inner artist wanted to hit The Design Process, my inner data nerd and futurist leant toward the sessions on Big Data and the 3D Printing Demo, in hopes of catching glimpses of what the future had in store for us.
If you’re serious about data collection and manipulation, like me you probably found Big Data lacking.
What I thought would be a deep dive into Ford’s data analytics, possibly with some examples, was a high-level overview of what data is, what kind of data they capture, and how they apply it to decision-making in Ford. I get that you need to make learning sessions as accessible to the masses as possible, but with the study I’ve done on data so far, I felt that attending the Design or Style sessions would’ve been a better choice.
3D Printing Demo
For the most part, you should really check John Biehler’s blog post on this tour if you’re interested. A 3D printing enthusiast, he learned and covered things well out of my depth — it’s very impressive to see how two people can look at the same things, gleaning completely different information.
I was in a small group of three touring the Beech Daly Technical Center. The massive million-dollar 3D printers on site immediately reminded me of old computers, how they’ve gone from requiring flatbed trailers and massive storage space to fitting in a phone.
We’re already starting to see consumer 3D solutions — though their product isn’t as durable as the stuff on the Beech Daly site, it’ll eventually overlap.
I’m excited to see that day!
Test Drive aka “Hoopty on the Low”
The highlight for most #FordNAIAS media had to be the Tuesday Morning test drive! Greeted by a fleet of Escapes, Explorers, Edges, Focuses and F-150s (with a Flex in the mix for good measure), we’d partner up on 12-mile drives to Comerica Park and back to get a feel for what Ford’s 2014 models had to offer!
To think that in 6 months I’ve gone from not driving to effortlessly handling 55 MPH down Detroit’s Michigan Avenue boggles my mind. When an F-150 wasn’t available, I quickly partnered with the Brazilian-born Toronto resident Danilo Barba in a blue 2014 Ford Focus, and I was not ready for what the car had to offer!!!
Skipping over the sports car years to immediately buy a family-oriented SUV, I’m used to driving bigger vehicles, slower to pick up speed and super-reliable in handling, feeling like you’re in one of the road’s most secure vehicles as you travel.
But I felt it as soon as I pressed on the gas outside of Comerica — there was power under its hood! We hit the streets and I was immediately hitting 60 MPH as I existed downtown, the car seamlessly reacting to every twitch, turn and tic my arms would make. It was intense!
I drove in strange lands, avoiding apprehension by local authorities as I sped around in a sweet ride. A good way to end this little life interlude!
DTW to YYZ — Heading Back Home to the Great White North
The 52 hours I spent in the Detroit area were fruitful ones, though I simultaneously missed Sarah and DoomzToo by the end of it while knowing though overtired, I wouldn’t see rest anytime soon. There were jobs to do, a baby to feed and blogs to write —
I’m not a gearhead, but I can respect the enthusiasm. I saw grown men clamour to simply get the chance to sit in the 2015 Ford F-150, wonder in their eyes as they dreamt of tearing down the Interstate. Though the show itself was clearly still very male-oriented from the audience and many of the visuals, my fellow #FordNAIAS bloggers showed they meant business, with women schooling some of the more ignorant men on specs, ideas and experiences. I was a stranger in a land of people who could tell a chassis from a carburetor and change a time if push came to shove, but even though I might not walk the walk nor talk the talk, I know I made the most from my time in Detroit.
So shout-out to The Ford Motor Company of Canada for sending me on this , and everyone I connected with while I was there. Shout-out to some of my fellow Canadians who made #FordNAIAS so fun, like Julia, Christine, Wendy and Kim. But most of all, shout-out to Sarah, who bit the bullet and let me fly out to Detroit with a wife and 2-month old son at home. It was a great opportunity, and I’m grateful I could take it!
If you love cars and you haven’t made it to the North American International Auto Show, fix that. There’s plenty to see and do in Motor City! And if you see me on the road in a speedy little 4-door, well… I hope my dust tastes good
Disclosure: Ford Motor Company paid for my transportation, accommodations and food. I was not compensated for my time. I was not asked to write blog posts or promote NAIAS or the experience on social media — but I did anyway, because it makes for really good material. My opinions posted here, as always, are my own. Gotta love it!