Casey Palmer: Scotiabank Ambassador

Casey Palmer- Scotiabank Ambassador (Featured Image)

And then everything changed.

Casey Palmer - Scotiabank Ambassador — Casey Palmer Pearson Airport Snapchat

It’s hard to believe that when this all started years ago, it was little more than an idea. I’d blogged on different platforms ’til then, never shying away from sharing my honest feelings, but things have come a long way from having somewhere to share my thoughts with my digital friends.

These last seven years have taught me plenty, pushed my boundaries, and demanded more of me as the brand grew. I’ve become a father. I’ve found my voice. If you’d told me how much work was ahead for me back in late 2010 when I’d first bought this domain, not knowing what to do with it… I’m not convinced I’d have the strength to make it as far as I have today. There were times I doubted myself. Times where it felt like I was screaming into the abyss, my efforts seemingly doing little to grow my brand as my peers did things that were cooler, louder and more colourful. I’ll admit it—I had moments where I wondered how much I still had in me.

But just as the future’s a mystery, you never quite know what’s around the corner, so it’s important you keep pressing forward—especially when you don’t feel like it—because you never know when someone might come along with an offer you simply cannot refuse!

And all this is my roundabout way to announce I’ve signed a one-year deal with Scotiabank to serve as one of their two Scotiabank Ambassadors nationwide (so far), stomping out new ground where the only other footsteps have trod are Amber Mac’s!

And my first assignment as a Scotia Ambassador? To spend some time in Toluca, Mexico with some Scotiabank delegates for the Scotiabank CONCACAF Champions League U-13, covering a fútbol tournament for players 13 and under across North and Central America and the Caribbean, this year including none other than the Toronto FC! You’ll see plenty of content from me as I get to know Toluca and spend time with the teams, so keep your eyes peeled for it! They even put me in the press release!

Life as a Scotiabank Ambassador — Changing the Future I See for Myself!

I say it every day—I feel entirely blessed for the life I get to live and accept everything I get humbly. But it’s also taught me a lot—most notably the value of hard work—and I’m glad that as they get older, I can show my boys what happened when their Dad pursued his passion, even when it felt like his uphill climb wasn’t taking him anywhere.

There’s been no end to the changes I’ve seen over the years—new social media algorithms. New faces at events. Higher stakes. More hours put into the work. But through it all, it’s taken me here, and this is just the beginning of a new chapter—I’ll probably have an entirely new story to tell seven years from now.

And this is only the beginning….

Casey Palmer - Scotiabank Ambassador — Breakfast Television Appearance

So that’s me right now, leaping into a future of new possibilities. With a sponsorship of this magnitude, I can finally afford something I’ve wanted for quite a while now—the time to do this brand justice. It affords me the flexibility to say “no” to campaigns that grow increasingly complex, with more of my time spent on administration than it is creating great content. It gives me time to explore other mediums, like the videos I never record or the lists of infographics that never make it past planning. Overall, it just let me be me without constantly trying to meet someone else’s agenda, and I’m pretty sure that’s why I started this in the first place.

So thank you one and all for your support so far—I hope you’ll continue doing so as we discover what happens in this new chapter!

Until the next, I remain,

–case p.


Disclaimer: This post was my first entry as a Scotiabank Ambassador, a program that compensates for my thoughts and content with a stipend, unique opportunities, and exclusive access to Scotiabank staff and affiliations. I have a good feeling that it’s going to be a great year ahead!