Tales from the 2.9 — The Black Canadians Sharing their Stories in a Digital Age — Vol. 2 #27, Rachel Lambo, Owner/Designer, Smthng New Studio

If I can agree on one thing with Rachel Lambo’s Tale from the 2.9, it’s our need to expect more from ourselves as a community.

It’s 2017, and there’re so many options to help a people thrive. We can bolster our business with think tanks and workshops. Or pool our resources to give opportunities to those who wouldn’t have them otherwise. We want to see the Black community thrive and prosper, but with other cultures so ahead in the game, we’ll need some creative solutions to bridge the gap!

With the second-last Tale, we’re looking for a paradigm shift—making use of tools, technologies, people and methods to excel beyond the limitations thrust upon us. It’s easy to dwell on the things that’ve held us back and cry foul on the situation… but it’s time to rely on our strength and resilience to reach out for the future that’s completely attainable.

We just need to work for it. Together.

Enjoy today’s Tale and we’ll see you tomorrow for one last go at 2017’s Tales from the 2.9!

Until then,

–case p.


What does being Black Canadian mean to you?

It represents and means community to me.

What’s your experience been like as a Black Canadian and how has it shaped who you are today?

It has been a great experience to see so many people get involved and how much information is being shared on social media, radio, and TV. Last year’s Black History Month was very uplifting, learning about the great achievements of Black Pioneers in Canada and Worldwide.

What’s something you’d like to see more of within the Black Canadian community?

More events that include think tanks, tech- and business law-related workshops. There is certainly a need for more opportunities so people cannot only network but have discussions and build consortiums.

What do you think those outside the Black Canadian community need to better understand in order to coexist with Black Canadians in a respectful and considerate way?

We as humans have been trained—or let’s say conditioned—a certain way. I think it comes down to a single denominator: understanding who we are. We are a diverse, thriving and creative group of people.

If your life could teach but one thing to your fellow Black Canadians, what would it be?

Think outside the box, the possibilities are endless. Shifting your perspective by a few degrees opens one up to more ideas and experiences. Just imagine a complete directional shift!


Marketing and Creative professional with over 8 years, her specialisation is branding and design. Designer and Owner of Smthng New Studio.

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