The 2K11 24/7 LXXIV: Today’s Coupon! 100% Savings in Life!

I remember…
the days…
I used – to love – group buying. There was a time when group buying was new! Fresh! Revolutionary to the way the consumer spent their hard earned dollars! For me, I think it was last summer? Now, I get 10 emails a day and even stuff by snail mail telling me about new group buying services that’re available. When did it change from the technique that’ll change the way to do commerce to the technique that everyone has to do better than the next guy?Like most others, I started with Groupon. I’d signed up after discovering it from a friend (or an article – or was it a tweet?), and it didn’t actually snare me in until a deal came up that was relevant to me. I was happy with my purchase and had a good time doing whatever it was that I was doing (dinner? Kayaking? Or perhaps it was the one I bought for paintball?)Now, you may not know this, but I work in IT. So when the Internet provides us with something new and flashy, we tend to talk about it. Soon after I’d shared my Groupon experience, I was being told about the TeamBuys, Dealiciouses and WebPiggys of the world (among many, many others). Heck, I even got one today from CentrSource and Canada Post — yes, the POST OFFICE — informing me of local deals of which I could partake.



So I’ve set up the emails to automatically be read and archived away in folders. (Maybe I should go as far as to have them auto-delete after a day, since they’re only good for a day…)
I’ve stopped buying group discounts for the foreseeable future, since in a large enough quantity, they become a pain in the ass to track and ensure that you actually get around to using them.
I’ve gone from Group Buying to Not Buying, and it’s all because there was just too much all at once.
–case p.

Author: Casey E. Palmer

Calling the Great White North his home, Casey‘s spent the last few decades in pursuit of creating killer content. From novels as a kid, comics as a teen, to blogs and photos once he could grow a beard, he’ll use whatever’s around him to create amazing stuff. When he’s not creating, he’s parenting, exploring and trying to make life as awesome as possible for everyone around him. Because a boring life’s not a life worth living!

0 thoughts on “The 2K11 24/7 LXXIV: Today’s Coupon! 100% Savings in Life!”

  1. Oh man I used to love group buying too….until I started buying coupons that I didn’t need. The 24h expiry is such a great marketing tool and fantastic sales tactic. Create the impression of limited quantities so people will buy buy buy! It’s super bad for people who are impulsive (and I can be with restaurants).

    I find the deals in the beginning when I started buying were better quality than the ones that are offered now and they are more expensive. I’m also halting the group buy. I have to finish what I’ve purchased first!

  2. Yeah, that’s totally my experience — I have ones that would just expire before I knew it, and it was an extra chore in itself just to keep track of all the damn coupons! I mean, when my mom used to keep track of the coupons she collected, she at least had them physically and could put them in envelopes; in the digital age, it’s a lot harder to track things in a way that’s meaningful.

    It’s definitely high time to use what we have already and assess behaviours — marketing works for a REASON, but I wish more companies would market the RIGHT things…

  3. I’ve got two so far that I haven’t used, and I bought my (now ex) husband one for Christmas that I doubt he’ll use. They always seem like such a good deal at the time, but then it turns out that going to the gym at Yorkdale isn’t as convenient as you thought it’d be, or that salon on the Danforth is actualyl at Danforth and WARDEN, etc…

  4. Yeah, it’s about making time for the money you saved by buying things that aren’t practical for you to use.

    Wait a minute…

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