THE GREAT SOCIAL MEDIA STORY: The Dawn of the Daddy Blogger


I recently had lunch with a friend who pointed out that I’ve been a bit of a recluse lately, vanishing from the Toronto Twitter social scene. As we enter the final month of Sarah’s pregnancy (I know, right?!), I’m tying up loose ends on all fronts. Assembling furniture and installing car seats. Completing projects and checking ideas off of the to-do lists. I put my blogging life on hold as I prepared for a far greater role.

Blogging’s been fun, but it’s time to get real.

The City of Legends

Buytopia — Buytopia $100 Million Celebration — Crowd Shot
The party never stops! …Until it does.

It’s already started — my journey down the path of becoming an urban legend in Toronto Twitter’s lore is well underway with my time spent less on parties and product, and more on pre-natal living and planning.

The Casey you knew is dead and gone, grown up forevermore.

Once upon a time, we used to party relentlessly in this city. A week wouldn’t go by without a bevy of events flooding the calendar, having social medialites explore the city in search of some fun. It wasn’t business, it wasn’t about exposure — many of us entered the social media scene looking for new friends and experiences, getting a feel for this uncharted world before us.

You’d think that things could only get better forever, the way it was going. The parties got bigger, the exposure wider — brands poured resources into the community with bloggers standing tall as the mouthpiece to audiences they couldn’t previously approach nearly as intimately.

That was then, and this is 2013. It’s not news — I’ve discussed it before — everything changed. Fewer parties, more structure, and a whole bunch of urban legends where the pillars of Toronto Twitter used to stand — everyone was all grown up with everywhere to go, except the places we’d already been.

Why We Can’t Blog Like We Used To

Baby Shower — Casey Palmer showing off the iPoo'd shirt
Mark made the sad point that DoomzToo will see photos of this shirt and not even get it, because who uses click-wheel iPods anymore?

Everyone’s been asking how I’m doing. Becoming a father is no easy task — I’m about to undergo what’s possibly the ultimate transformation in life; the one that sees you change from your parents’ child to a parent seemingly overnight. It can be devastating. Overwhelming. Everything you were once sure of can come into question, and there’s no instruction manual for what comes next! But amidst the chaos and lessons that’re sure to come, surprisingly there’s one thing I’m feeling right now above all else:


When you’re expecting a child, everyone wants to know whether you’re ready. Some will offer their stories to reassure you and show that they’ve been in you shoes, letting you know you’ll be fine. Some ask out of curiosity — not having kids themselves — wanting to know how you know you’ll be ready to have kids. All too many parents want to make you company for their misery, using scare tactics for what? To make themselves feel better? The really good ones will offer a helping hand for anything you might need while making the change.

But what comes next? Where’s everything when your attention’s demanded elsewhere, but you still feel drawn to all you’ve created, fully aware that you won’t do it justice the way it is right now.

Here’s a few beliefs I have that’ll shape that decision:

1. Blogging’s Gone the Way of the Dinosaur

Not going — gone. I have a blog post half-written on the why (and I have a great many friends who’d happily disagree with me on the point), but in Toronto at least, the last hurrah of blogging was somewhere around 2011. Since then, messaging got shorter with Twitter, prettier with Tumblr and relatable with YouTube. With more people using high-speed Internet at home and high-cap data plans on their phones (which, by the way, make for horrible reading devices over extended periods of time), the demand for high-quality content in bite-sized pieces is higher than ever. Though in many ways, YouTube’s already saturated and matured so much that getting rich from it is far harder than before; video is the name of the game right now, whether bloggers want to admit it or not.

2. Swag Don’t Pay the Bills

Here are two things that’re at a premium in Toronto — space and disposable income. With about 1,200 square feet to play with, you only have room for so much stuff. In fact, for the most part I’m trying to work with about 6 square feet (15 cubic feet, if you really care), as I recently converted my home office into a nursery, so stuff only goes so far unless I can put it in a desk drawer or dispose of it after a while.

What people need to remember is that time is money — or at the very least, an investment. Ultimately, the time you spend in life should always go toward improving your life and those of the people you care about. (So you know, you accomplish part of this through improving the world around you, but I’ll cover this another time.) I dialled down on the events I’m willing to attend and products I’m willing to promote some time back. There’s only so much time available to me, and got to a point where the value of what I got needed to match the time invested, whether valued through time with family and friends, goods and services, or the stuff that will put food on the table.

3. Bored City is Bored

Toronto — or “Fauxronto” as I’ve been wont to call it lately — is only growing colder and more apathetic. We keep to ourselves and prefer to drag each other down like crabs in a bucket rather than rally together so we all might win. We mistakenly believe that there isn’t enough wealth to go around, and act accordingly, believing that we need to defend what little we have to the death and not share it around to see it grow.

And as the world demands more of our time and efforts than ever before, we’ll quickly discover that this isn’t sustainable.

I don’t know about the world (it probably has bigger problems, anyway), but Toronto needs a wake-up call. It needs something amazing to get its people caring again (and no, it’s not Drake). I know bloggers are trying to stand out and get their message across to as many people as possible, but to be effective at it, they need to stop striving for mediocrity.

At any given time, there are 7 billion people on the planet trying to do what you do. This isn’t your parents’ world, where you strove to be top of your class or being a local celebrity gave you a free pass for life. You’re now being compared to everyone in the world, and it’s time for us all to step our game up or fade into obscurity.

There’s more to life than events and free food. There is more… than this.

To Parenthood… and Beyond!

Nothing will make you feel as helpless as being an expecting father with a wife suddenly on bed rest, not knowing what you can do to help, trying anything and everything possible to make things better.

When half of your tag team is out of commission, you get an entirely new appreciation for everything they do, whether it’s running errands across town, household chores, or simply being able to get up and walk down the block to put something in the mail. It’s like she’s a captive in her own home, so in her place, I add her role to my balancing act of work, family and digital pursuits. Perusing the aisles at the grocery store means less time editing photos. Getting supplies at Babies “R” Us means less time sorting out thoughts for the blog. Bit by bit, the social media shuffle feels less the priority and more a life I’m leaving behind to become what I must be next.

I’ve spent 3 years letting social media know who I am. I’m the guy who’s unafraid to engage a crowd in real discussion, even if someone’s clearly being an idiot. I’m the guy who’s willing to forgo sleep and personal gain to help my friends succeed, believing that we only truly help ourselves when we help the whole improve. I’m the guy who’s been straight with everyone since Day 1 — the married guy who wants everyone to just get along, wishing that we could all just work together to change things for the better.

But egos get in the way. My ego tells me that I’ve worked hard at writing, relationship management and photography to create the blog you see today. I always expect to perform at a certain standard, and want to make sure that anyone working with me shares my vision. The egos of other bloggers scream that there’s not enough product, opportunities or exposure out there for everybody, and so we all fight our hardest to be better than the next blogger to prove that we deserve everything we get. I’ve suggested things like group blogging or a blogger consortium before, but it’s been shot down by questions of who gets what and how to make sure everyone contributes their fair share.

Though my current blog’s only been around a couple of years, everything that’s gone into it took years to develop. I’ve built websites since I was 15. I picked up my first camera at 13. My Mom jokes that I started drawing as soon as I came out of the womb!

But if I spend all my time on social media, I won’t have much time left teaching my child about the world that social media’s in. And that’s the real point of parenting, isn’t it?

What Next? What NOW.

Baby Shower — To The Baby Goes the Spoils
We have our family and friends to thank for giving us a leg up in getting ready for DoomzToo. We’ve unpacked the bags, clipped the tags, washed the clothes, and got it all set up for his grand début!

So what’s next? I’ve written up a storm. I recently managed to carry out one of my goals in The 2013 100 and end up on the first page of Google results for “Casey” (at least when you’re browsing in Canada). I’m so much further along than I was when I’d started this trek, but I’m not like everyone else. There aren’t many Twitter friends I have who’re married, even fewer with kids, and in the tiny slice of the group that remains, the ones who blog I could count on one hand — two at most.

I’m sailing into largely uncharted territory, trying to play like the other kids do with a completely different set of rules.

But a game I’m still willing to play.

I’m still writing. I’m still striving to make better content every time I put something out, challenging how things currently are and battling for a better breed of human being. A baby isn’t an obstacle — it’s an opportunity. I want to wake up seeing the possibilities for the world around me — not fixate on its problems and simply accept them for what they are.

The journey doesn’t just suddenly stop.

The Dawn of the Daddy Blogger

So, in the end, you can fool yourself all you want, but real life wins. Bills need paying, mouths need feeding, and no one’s gonna hold your hand and do it for you. It’s a real world out there with real issues, and while social media’s good respite from it all, it’s not sustainable living. You need to come out and face the world eventually.

And that’s been my 2013 — maturing from “look at all these things I’ll miss” to “look at all these things waiting for me in my new life!” Social media tools come and go — we went from MySpace to Facebook to Twitter to Google+ to New MySpace (obviously, not all of these did as well as they’d hoped) — but the big, bad world ain’t going nowhere.

So goodbye to 2011 Casey. Goodbye to doing 10 tweetchats a week; to saying “yes” to every invite that comes my way; to toiling over reviews for products that I could easily just buy myself; to getting along with people who poison my environment in the name of keeping the peace in the community.

It’s time to get my grown man on, and ain’t nobody got time for all that.

Nobody knows what’s coming next, but I’ll be there, toiling away in the shadows, getting ready for a day where social media and reality are two sides of the same coin.

Until next we meet,

–case p.

Author: Casey E. Palmer

Calling the Great White North his home, Casey‘s spent the last few decades in pursuit of creating killer content. From novels as a kid, comics as a teen, to blogs and photos once he could grow a beard, he’ll use whatever’s around him to create amazing stuff. When he’s not creating, he’s parenting, exploring and trying to make life as awesome as possible for everyone around him. Because a boring life’s not a life worth living!

4 thoughts on “THE GREAT SOCIAL MEDIA STORY: The Dawn of the Daddy Blogger”

  1. I’ve got a lot of respect for this post. There are A LOT of people who need a reality slap upside the head and a kick in the ass to get their lives together. It’s all relatively fun and games in your 20’s but when you’re 30 and you have nothing to show for your life aside from trinkets from a brand that didn’t budget for you know… MONEY… you’re face with a cruel reality.

    We talked at length about people’s unwillingness to work together for a greater purpose. Everyone would rather scratch, claw, and stay at stage 1 than help reach the summit.

    See what I did there? CONTINUITY!

    You went to Africa.

    1. Thanks, man 🙂 It’s like we’ve said before — what’s the point of looking great at an event if you can’t keep a roof over your head? In lieu of not working together with the masses to create a community, at the same time, I choose not to work against anyone in particular to try and make myself look better. Seth Godin echoes my thinking in Linchpin, in that there’s enough out there to go around if we change the rules of the game enough to grow the opportunity pool.

      I think decades down the road, we’ll all have carved some sort of paths for ourselves and look back on this and laugh. Be interesting to see how “far” everyone’s made it by then.

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