Every time I write; every time I come up with new ideas and spend hours putting them together into the most coherent and compelling stories that I can muster, one core thought runs through my head:
“I want to be a better blogger.”
We are our brand. We are the sum of the things we’ve done in life, what we’ve learned from them, and how other people see us because of these things. The sum total of these is the personal brand that’s associated with us individually.
But if our brands are so precious and define how people see us, isn’t it our duty to make sure we do all that we can to make them stunning?
The Importance of the Personal Brand
When I was young, my parents wanted me to be a professional — a doctor, a lawyer, or even an actuary — but there was an underlying lesson they were always teaching me:
Be the best there is at what you do.
Being the best means constant learning. It means improving your craft with every new thing you learn and never truly being satisfied with what you offer to the world. Just as the world never stops progressing, neither should you.
It’s ignorant to think that you’ll always be the best — it takes all types to make the world work, and eventually someone will come along who’s faster, stronger, smarter, or just plain better than you are.
But you never stop trying. Never.
If you’re passionate about something — if you’ve got the drive to keep wanting to put the very best that you can out in the world — whatever that is at any given time — then it’s a feeling that’ll never leave you alone. It’s an itch that you’ll never truly scratch, but it’s that very itch that keeps you going.
What IS “A Better Blogger?”
But what is “a better blogger”?
Does it mean increasing my Alexa ranking? Does it mean getting more shares and retweets on Facebook and Twitter? Or having your audience show you love through a flood of comments when you post something new?
It means different things to different people.
Me? I want my blog to mean something. I want to know when I shuffle off of the mortal coil at some point in the future that my blog somehow made the world a better place.
So that’s why I grind. That’s why I hustle away, trying to make this blog better and better when I can work on it.
And that’s why I want to join Brandgasm 101.
Much like making sure the clothes on my back are as fly as I can get ’em, who’s gonna remember a blog that fails to make an impact on them?
You can buy all the tools in the world to become a better designer, but they won’t do you any good if you don’t know what you’re doing. That’s why I’d love to join Brandgasm 101 — to go back to basics, unlearn bad habits and build something I’ll be proud of. Something that’ll stand the test of time.
While the pricing hasn’t been revealed for Brandgasm 101, I think that anyone who’s serious about taking their presence anywhere — both digitally and physically — should consider making the investment in learning great design!
Hopefully I’ll see you there!
[disclaimer: this reflection’s inspired by a call for entries in a Brandgasm 101 contest which I hope to win so I can kick my design game up a few levels]