A Last-Minute Mother’s Day Gift Guide

Last updated on May 5th, 2021 at 10:39 am

So it’s a week before Mother’s Day and much like every year, there are far too many people who leave their shopping to the last minute, failing to get the mothers in their lives the gifts they deserve for the occasion. I’ve heard far too many stories of  flowers bought in a rush at the local grocery store or gift cards to “that place she likes”, but even if you tell yourself it’s the thought that counts, here’s the problem:

One just needs a few clicks on a computer and the other you probably got ’cause you forgot.

What moms want this Mother’s Day is to feel appreciated, because as most parents can tell you, it takes a whole lot of effort to raise kids.

And that appreciation might need a little more than the carnations sitting next to the cashier at cash #7.

So that in mind, I wanted to create a last-minute guide for everyone out there who’s struggling to find a great gift idea this Mother’s Day. It’s a little challenging, especially somewhere where the COVID-19 pandemic is keeping us in our homes with a stay-at-home order in effect and in-person shopping just isn’t an option, but it’s not impossible—there are plenty of shops who offer virtual options, delivery or have plenty of great pick-up options available up to the day before Mother’s Day!

So without further ado, I’d like to welcome you to Casey Palmer, Canadian Dad’s Last-Minute Mother’s Day Gift Guide, full of ideas that’ll make sure to put a smile on Mom’s face when she opens it next Sunday! While some might not feel that a full week before Mother’s Day isn’t truly last-minute, that thinking’s what got us here in the first place.

Let me help you do better this year.

My Heart Matters: Dealing with Type 2 Diabetes

Diabetes—a disease that everybody’s heard about, but so few people understand. For Canadians living with type 2 diabetes, heart disease is the number one cause of death, with 50% of deaths due to some form of cardiovascular disease. Type 2 diabetes can reduce life expectancy by as much as fifteen years. You can help better manage combat diabetes through diet and exercise, sure, but if you have type 2 diabetes and a family history of heart disease, healthy lifestyle habits might not be enough to protect your heart. Through this post, I want to educate you all about diabetes (all opinions based on personal experience), and if you have type 2 diabetes, to inspire you to take an active role in protecting your heart.

Let me tell you some more!

TurboTax Self-Employed

Last updated on April 21st, 2021 at 11:53 pm

Many of us dream of owning our own businesses, being able to call the shots and feel like we’re working by our own priorities instead of anybody else’s. The idea’s appealing—there’s little in life like getting rewards that measure up to the amount of effort you put in—but you’re sorely mistaken if you expect it to be a cakewalk. You soon discover that owning a business comes with a lot of responsibility—keeping track of expenses. Paying wages. And it all comes to a head around this time each year when we have to account for it all and pay our self-employed taxes. But TurboTax Live Full-Service Self-Employed will help to guide you along the way and give your business the little lift it deserves this tax season.

Taxes Aren’t SUPPOSED to be Fun, but They Don’t Have to be HARD. Enter TurboTax Self-Employed.

Owning a business can seem overwhelming—you suddenly have to do all this stuff on your own that other people or entire departments would do for you if you were an employee. Paying employment insurance and Canada Pension Plan contributions for your employees. Keeping track of your business expenses and knowing which ones apply to your claims and deductions. It really challenges you to be as organised as possible so that tax time’s a smooth transition when you need to make sense of it all.

That said, my tax approach isn’t always the best it could be, but I’ve learned some things from it that I want to help you avoid when preparing your return.

The SEO Struggle: Search Engine Optimization, Part 3

Last updated on March 8th, 2021 at 04:32 pm

Estimated reading time: 16 minutes

And finally, we hit the good part—making SEO work for you. Using everything we learned from the previous parts and applying them to the content you create. It’s taken a while to put all of the content together, but without further ado, here’s The SEO Struggle, Part Three: Making SEO Work for You!

Good SEO Doesn’t Have to Cost MONEY—It Just Takes a Whole Lotta WORK.

So let me tell you the good news—putting great SEO together for your site doesn’t have to cost a lot of money. But what it is going to take is a whole lot of time.

I’d picked this series back up from the unfinished pile after unexpectedly giving a talk on my SEO journey to my Black blogging peers and realising that I’d learned more than I’d really considered.

What some of the best tools are for SEO and where to find them. Effective ways to boost both your on-page SEO—or rather, the SEO affected by the way your webpages are put together—and your off-page SEO, or all the things outside of your webpages that affect their rankings.

In part one of The SEO Struggle, we talked about what SEO is and why it’s important. In part two, the focus was on all the things Google uses to rank your site and how they work. Now that you know all that, let’s work on getting you the search engine presence that you deserve.

The SEO Struggle: Search Engine Optimization, Part 2

Last updated on February 22nd, 2021 at 12:47 am

Estimated reading time: 11 minutes

If you’ve read the first post in The SEO Struggle, you’ll know why you need an SEO strategy and what it can do for your brand—but how good are you at actually understanding SEO?

My unexpected dive into the world of search engine optimization taught me that while SEO is a tangible and measurable thing, there’s a lot you need to do to take full advantage of it.

Many creators think they already have a handle on SEO because they use Yoast and strive to get as many green circles as possible, but really understanding SEO asks for so much more.

Let me tell you all about it!

Search engine optimization: some short-term pain for a VERY long-term gain!

There’s a lot that goes into search engine optimization, and this word cloud discusses many of the concepts that go alongside it.

The first thing you need to understand about SEO is that you’re not going to see results overnight. For one, when Google crawls your site is out of your control, so there’ll always be a delay between when you update your site and when Google ranks it in its results. This isn’t like the good ol’ days of Google Reader where someone could subscribe to your RSS feed and have updates ready at their fingertips when they wanted them. While you can get people to sign up for email updates when you post or even for a newsletter, most people who come across your site will do so in one of three ways.