Last updated on February 25th, 2021 at 10:07 pm
Estimated reading time: 10 minutes
I always thought I understood the SEO struggle, but it turns out that there was so much more to learn about it than I’d ever imagined.
The SEO Struggle: 6500 words (and counting) on why we need to do EVERYTHING NECESSARY for the world to see us the way we want to be seen.
It was October 2020, where after more than twenty years of creating content in the digital space, I finally understood why I wasn’t reaching my potential with my work. It was well-written, sure, and I was doing well on social media, but what I didn’t realise is that the world wasn’t seeing in my content the things I saw in it myself.
Where I saw a Black man writing about his life spent juggling fatherhood, marriage, and a full-time job, the internet saw a guy who plays Candy Crush. And where I saw a blog that talked about life in Toronto and the stories that went along with it, the internet saw me talk about Whippet Sticks and that one time Emma Stone lip-synched on The Tonight Show Starring Jimmy Fallon. Everything I stood for wasn’t shining through, and I didn’t even realise I was doing something wrong.
I didn’t understand that this was all under my control, and I could learn how to communicate better to search engines what my content’s about. There were repeatable steps I could follow to make sure my content had the best shot at getting favourable positions in search results instead of just putting it out there and hoping for the best. It helped me understand that I needed to do a better job using something I’d always assumed I understood already.
It was time to dive deeper into SEO than I’d ever gone before.