Pampers | Touches of Love

A Parable for World Prematurity Day

Last updated on November 17th, 2020 at 01:58 am

November 17th is World Prematurity Day, honouring premature infants and the people who give them a fighting chance!

With one son induced three weeks early and the other four days late, we were lucky—parenting is stressful enough with a full-term baby! So I can’t imagine the struggles those dealing with premature childbirth go through—the days… weeks spent waiting to take that baby home. Advances in medical science help babies survive younger and smaller than ever before, so parents need a special kind of help to make it through this critical period in their baby’s development!

Which is why Pampers introduced their Preemie Size P-3 diapers, three times smaller than newborn diapers to meet the needs of premature babies!

Touches of Love—a Pampers Parable for World Prematurity Day—The Super-Small Pampers Preemie Swaddlers

I may not be the Dad to one of the 27,000 preemie babies born in Canada each year, but I’ve seen what it’s like. Those first crucial days, doting over the new addition kept away at arm’s reach by an incubator. The painful waiting for them to get the strength they need so they can eventually go home. It’s challenging waiting for a baby to reach full-term, which is why Pampers Preemie Size P-3 diapers give a touch of love to preemie babies!

For infants born in the second trimester and weighing as little as a pound, there’s a ton the hospital-exclusive diapers offer, like:

  • A design minimising disruption and helping with sleep, positioning, and premature infants’ medical care
  • A narrow, contoured core, promoting developmentally optimal hip positioning
  • Blankie-like softness and gentle flex cuffs to improve baby’s comfort and support skin-to-skin care in the NICU
  • An Absorb Away Liner™ pulling wetness and runny mess away from baby’s skin, which babies often get while on antibiotics, and
  • All-over fastening and absorption on both sides to work around medical leads, lines and other interventions

To celebrate World Prematurity Day, Pampers put together A Touch of Love—a video sharing the emotions that come with caring for a preemie child, so that even those of us who haven’t experienced it ourselves can empathise with the hundreds of Canadians who do every day.

Pampers’ Preemie Size P-3 Diapers—The Touch of Love You Need to Make the Early Days a Little Less… Stressful.

Touches of Love—a Pampers Parable for World Prematurity Day—The Pampers Preemie Swaddlers Product ShotParenting isn’t easy—there’s no guidebook or universal rule that shows you the way. We use every tool and resource at our disposal to do the best we can, so why not do it with brands we can trust?

For whatever your infant needs, get the brand that’s cared for babies for more than 50 years. Pampers are the #1 diaper choice for Canadian Moms, and Canadian Dads don’t find them half-bad, either!

Happy World Prematurity Day—if there’s a wee little one in your life, make sure to show them some extra-special affection!

Thanks for reading, and until the next, I remain,

–case p.

Disclaimer: The Palmer fam’s used Pampers since day one and we only partner with brands we truly love. As always, the opinions stated are my own.

By Casey E. Palmer

Calling the Great White North his home, Casey‘s spent the last few decades in pursuit of creating killer content. From novels as a kid, comics as a teen, to blogs and photos once he could grow a beard, he’ll use whatever’s around him to create amazing stuff.

When he’s not creating, he’s parenting, exploring and trying to make life as awesome as possible for everyone around him.

Because a boring life’s not a life worth living!

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