Last updated on February 21st, 2021 at 01:05 pm
What is The SEO Struggle all about?
It was October 2020 when I had my grand epiphany about search engine optimization: that doubling down on SEO would get me the results I wanted, not social media.
Well, not just social media, anyway.
Here’s to SEO: Why You Need to Get on This NOW.
What Eric Hochberger’s talk “SEO Like a CEO” taught me at Dad 2.0 Digital was that while social media’s good at telling us what’s going on right now, well-written content can stay relevant forever, as long as you do the SEO work to tell people it exists. Search engine algorithms may change, but great stories remain great stories. Aesop’s fables were no lesser for Twitter not being around to promote it. The Bible didn’t go viral and then go away. You need to create the very best content you possibly can because you never know when it’ll become relevant.
And so I took SEO more seriously and started seeing results immediately. Where I saw 5-10 Google hits a day on my site before, I’m seeing 100-200 today. Where I lagged millions of places behind my peers in things like Alexa and Ahrefs rankings, I was suddenly keeping pace with them and even overtaking them in many cases. And it was all thanks to finally understanding what SEO’s all about.
But, you know… it changed the way I saw everything else, too. Social media just didn’t feel like it was enough anymore—that although it got all the attention, it was like running on a hamster wheel and it was about time I got off. So while everyone stressed over Instagram algorithms and TikTok shares, I wanted something lasting longer than just a few days.
And that, my friends, is why I wrote The SEO Struggle.
The SEO Struggle | The Fight to Excel at Search Engine Optimization
Where The SEO Struggle came from is the people who were listening, wanting to know more about search engine optimization but not knowing where to start. The months that came after my awakening saw me discuss SEO in several spaces, but it started feeling like I was only sharing part of the story each time. I wanted something that told everything at once so others could replicate that success.
And 6500 words in, one major site error, and getting really familiar with the PHPMyAdmin on the back-end of my site because of them, I’ve put the first few posts together to send people down the right path for SEO success.
So if you want to know about what SEO really is and how to make it work for you, check out The SEO Struggle!
