I’ve denied my blogger identity for a while now, trying to live a life free of the nastiness associated with the word — soulless content created for the highest bidder; objective opinion cast aside to keep the ship afloat, not wanting unpopular thoughts getting in the way of potential opportunities. I didn’t want to follow the best practices and suggested guidelines that’d just make me like everyone else — I wanted to create work that’d be unashamedly unique, not demanding that I compromise to fit a certain niche or pander to a broader audience… I just wanted to create stuff that I’d enjoy reading, and be proud to share with others.
That said, it can often be hard to find brands who see the world like I do, fixating less on follower counts and visitor numbers, and looking more for bloggers capable of telling the best stories — giving them access to something money can’t buy… or falsify.
Which is why I appreciate my partnership with Swiffer.
Whether it’s interviewing Raptors, dinner with Damon Stoudamire, or taking quick trips down to NYC for gourmet face-stuffing and new nicknames courtesy of Anthony Anderson, Swiffer’s always done right by me. As a Dad Blogger working his writing time between a 9-5, quality family time and everything else, they get the struggle — that it takes time to create memorable content, and that they’re willing to see things through to the best possible outcome.
Which is why I’m thrilled to be part of their first-ever group of Swiffer Fanatics, a year-long program selecting 20 bloggers* from across North America to help embody the Swiffer Effect and everything it entails, whether through giveaways, special events, or whatever other craziness we can cook up.
And it all started with a little trip down to Cincinnati.
*Alright, and one dude from Twitter, but he can totally join the club!
Once Upon a Time…
Before this trip, I had absolutely no plans of visiting Cincinnati; it wasn’t even on my radar — but life can take us down interesting paths if we’re willing to travel them.
I’ve tried writing this story dozens of times over, but eventually realized it was one too big to tell in a single post — there were lessons I learned, things I felt, and so much more that happened beyond what a simple retelling of events could offer.
In short, it’s a story best told in pieces small enough to swallow, and this one’s nearing just the right size.
So I hope you’re ready for a tale worth telling — it’ll be a year in the making, and even I don’t know at this point what to expect from being a Swiffer Fanatic. But as you’ll see in the days ahead, I don’t think I’ve worked with a brand yet who’s as committed to empowering their bloggers with skills, tools and information as Swiffer’s proven.
The #BloggerLife’s been good to me, but you can’t put thousands of hours into your work and expect it to stay the same forever — you’ve stuck around this long, my friends… in the series ahead, let me show you why, with the help of friends like Swiffer, it’ll be worth doing so for a long while yet!
See you in the next chapter,
Disclosure: While I was compensated to write a post for Swiffer as a #SwifferFanatic, this one definitely took on a life of its own, and I’m really happy with how it turned out.