The Life and Times of Casey Palmer — The Year That Was… 2018.

Real talk? I was done with 2018 months ago, but it wasn’t quite done with me.

It’s been a challenging year. And not in the regular “working harder than any year before it” kind of way—hard in the losing friends and making enemies kind of way. In the realising you have more work than you have the effort available to do it kind of way. 2018 was a continuous, ongoing gauntlet of activity, and though I’d love to jump forward to 2019 and make a clean break, things aren’t quite that easy.

The Life and Times of Casey Palmer — The Reality that was 2018.

I tried so hard to have less on my plate than everything I’m looking at on December 31st, 2018.

The year had no shortage of curveballs, and my batting average wasn’t exactly amazing—despite my successes, there’s plenty that’s gone to the wayside. Like this being the first year in a while I didn’t start with a list of a hundred goals, too busy travelling and planning to get my act together. Same goes for my annual Black History Month project, which got a few posts out but didn’t reach the potential I had in mind. It was a year full of distractions, and while I started Chatting with Casey and giving some much-needed shape to the unfinished problems in my life, it still showed I was a long way off from sorting it all out— I sensed a very interesting 2019 ahead.

The Life and Times of Casey Palmer — HAPPY NEW YEAR — Why 2018 Will Be My Most CHALLENGING Year YET.

January 1st.

The time where many rest and recuperate from the holiday season, but for me, it’s the time of the year where I’m putting in work. Between my ambitious year-end wrap-ups (2700 words and counting…); the lists I prepare for the year ahead, and the work I put together for my Tales from the 2.9 Black History Month series, it’s not where you see me at my most relaxed, even with Christmas out of the way. Add a trip to Dad 2.018 and a couple of parenting keynotes in a month’s time, and I think there’ll be plenty to keep me occupied in the “slow season”.

Amador Loureiro

In some ways, I did it to myself. Whenever I explain how busy my life is to others, they’re often quick to point out it’s a problem of my creation, putting so much of myself and my time into a blog whose reins I’ve held ever firmly for the past seven years.

But that doesn’t mean I ever intended to do it alone. Even from day one, I sought collaborators out among my family and friends, thinking that things would be simpler if we pooled our resources instead of everyone trying to be top dog and stepping on each other’s toes as our brands grew. I kept trying to make partnerships happen for years, but it never came together.

Some of it was me and the ever-increasing demands in my life keeping me from developing yet another project. Or those who didn’t share my vision or stood convinced they were better off alone when the market was rife with opportunities. Whatever the reasons, the fact is that I have a mountain of work before me today, and as far as I can see right now, I’m the only one who can get it all done.

But I’m far from hopeless. Far from believing I’m the best suited to manage everything on my plate right now, but right now I’m all I’ve got. I’ve got blogs to write, contracts to sign, reports to compile and a brand to develop—what was once just a hobby is now enough to keep a team busy… and you know, maybe it should.