The 2019 Wrap-Up: Design of a Decade

“Reality tells you what you can’t do.”

— Rick Rubin on HBO’s The Shop: Uninterrupted, Season 2, Episode 4

It’s the end of a decade, and I can’t help but reflect on where I am now versus where I was back in December 2009.

This entire decade, pretty much, has been the balancing act between the blog, the family, and the day-to-day work as a public servant for Ontario.

Back then, I’d just started my first job out of the Ontario Internship Program, putting my time and energy into that and the time I spent with Sarah. I didn’t even really use Facebook at the time, much less everything I’d get up to on Twitter just a year later—the world I spend all this time on now as a Canadian Dad was utterly inconceivable to me back then, because so much less was on the line. Nor was I married. Or had any kids. So many of the things that make me a better man and keep me coming back to do the best that I can for all that are things I wouldn’t appreciate until I had them.

But a decade later, my friend Ramy put it to me best—the more you do something, the more your capacity grows to take on even more, and that’s the mentality I’m keeping with me as I get ready for 2020. Work smarter. Plan better. Make better decisions. I’ve come this far this last decade while doing whatever I wanted and getting better at it along the way. But you eventually hit a point where that just doesn’t cut it anymore, and in 2020, I think I’ll finally learn what I’m made of.

LESSON ONE: Success is More Than Just a Number on a Screen

One thing I can tell you that separates the me today from the person I was a decade ago is that I think differently.

When I started this blogger journey, I treated success like it was a quantifiable measure. That I was the sum of the followers I had. Or that I should measure my happiness by the number of comments I got on my work. I would chase after engagement rates, post frequencies and Domain Authority scores, thinking that they were the keys to my success, but what I understand now is that they’re all just indicative of something much larger at play.

It goes back to what I’ve been saying all along—the medium doesn’t matter if you’ve got an amazing story to tell.

When I took a break from creating as intensely as I usually did in the last few months of the decade, it made me understand that it was what I probably should’ve been doing all along—taking the time to make my work great instead of just good. You get used to trying so hard to be first or trying to be on trend that you forget that great work usually doesn’t just pop out of thin air. If you don’t spend the time and nurture it, you’re only doing yourself a disservice.

What that sweat equity looks like for me is bleeding pens dry. Blazing through as many notebooks as I can. I’m trying to spin gold from a dining room table full of straw every night, and as much as it pains some right now to see me work as hard as I do, I keep doing it because I know there are higher heights I can reach if I try.