THE MONTHS OF ‘BER: Jeux Sans Frontières — Playing the Young Peoples’ Game

“Aiyyo, I’m slippin’, I’m fallin’, I can’t get up
Aiyyo, I’m slippin’, I’m fallin’, I can’t get up
Aiyyo, I’m slippin’, I’m fallin’, I gots to get up
Get back on my feet so I can tear **** up.”

— DMX, “Slippin'”, Flesh of My Flesh, Blood of My Blood (1998)

Sometimes you need to take a real honest look at yourself.

As 2014 ends, I’m sitting on a stack of ideas, my backpack a few notebooks deep weighing more than the weight of their pages — it’s the weight of their potential that holds me down.

I’m older now, feeling my way through a young person’s game. My bones creak, I don’t bounce back like I used to — a younger generation came into the blogosphere, leaving us 30-something bloggers feeling like yesterday’s news. They run Vine. They run YouTube. With so many channels I’ve never considered, seeing content go from 30-minute blog reads to 3-minutes YouTube videos — when Vines are seconds long but rack in millions of views, you know things done changed!

While I’m still loyal to the Twitter and Facebook audiences I’ve grown over time, these platforms are past their prime. Zach Bussey compared Twitter’s rise and fall to a zombie apocalypse, everyone’s Moms got themselves Facebook accounts — the end is nigh and content creators need to ask themselves some questions: what do they want to gain? Why do they still blog? Will they change to keep up with the times, or are there other things they should do with their time?

And that last question’s exactly what I’m trying to answer every day I’m on the grind.