Last updated on April 14th, 2021 at 12:08 am
I am small but mighty.
You wouldn’t know it to look at me on the surface, but I went to 2017’s BConnected Conference feeling kinda down about my brand. I was doing better than ever, yes, but I didn’t feel like I was growing anymore. I had a wealth of contests out, consistently put content out that had people paying attention, and found myself able to do things with my blog I’d have never thought possible. If I were the Casey from five years ago, I’d be living the dream.
But you see a lot on any journey you take, and the year spent getting to this point still had me unsatisfied, feeling like I could still do so much more.
The first day of the BConnected Conference didn’t quite help. There were plenty of amazing things that went down that Saturday, like meeting Elayna Fernandez and her daughters, a family I’d love to keep in touch with, or Dani Gagnon showing me how to find value in Instagram Stories in ways I never really did with Snapchat. But it was Susan Getgood’s talk that stuck with me. The one that said the jump from microinfluencer to mid-tier content creator was having 100,000+ fans and followers.