The SEO Struggle: Search Engine Optimization, Part 3

Last updated on March 8th, 2021 at 04:32 pm

Estimated reading time: 16 minutes

And finally, we hit the good part—making SEO work for you. Using everything we learned from the previous parts and applying them to the content you create. It’s taken a while to put all of the content together, but without further ado, here’s The SEO Struggle, Part Three: Making SEO Work for You!

Good SEO Doesn’t Have to Cost MONEY—It Just Takes a Whole Lotta WORK.

So let me tell you the good news—putting great SEO together for your site doesn’t have to cost a lot of money. But what it is going to take is a whole lot of time.

I’d picked this series back up from the unfinished pile after unexpectedly giving a talk on my SEO journey to my Black blogging peers and realising that I’d learned more than I’d really considered.

What some of the best tools are for SEO and where to find them. Effective ways to boost both your on-page SEO—or rather, the SEO affected by the way your webpages are put together—and your off-page SEO, or all the things outside of your webpages that affect their rankings.

In part one of The SEO Struggle, we talked about what SEO is and why it’s important. In part two, the focus was on all the things Google uses to rank your site and how they work. Now that you know all that, let’s work on getting you the search engine presence that you deserve.

The SEO Struggle: Search Engine Optimization, Part 2

Last updated on February 22nd, 2021 at 12:47 am

Estimated reading time: 11 minutes

If you’ve read the first post in The SEO Struggle, you’ll know why you need an SEO strategy and what it can do for your brand—but how good are you at actually understanding SEO?

My unexpected dive into the world of search engine optimization taught me that while SEO is a tangible and measurable thing, there’s a lot you need to do to take full advantage of it.

Many creators think they already have a handle on SEO because they use Yoast and strive to get as many green circles as possible, but really understanding SEO asks for so much more.

Let me tell you all about it!

Search engine optimization: some short-term pain for a VERY long-term gain!

There’s a lot that goes into search engine optimization, and this word cloud discusses many of the concepts that go alongside it.

The first thing you need to understand about SEO is that you’re not going to see results overnight. For one, when Google crawls your site is out of your control, so there’ll always be a delay between when you update your site and when Google ranks it in its results. This isn’t like the good ol’ days of Google Reader where someone could subscribe to your RSS feed and have updates ready at their fingertips when they wanted them. While you can get people to sign up for email updates when you post or even for a newsletter, most people who come across your site will do so in one of three ways.

The SEO Struggle: Search Engine Optimization, Part 1

Last updated on February 25th, 2021 at 10:07 pm

Estimated reading time: 10 minutes

I always thought I understood the SEO struggle, but it turns out that there was so much more to learn about it than I’d ever imagined.

The SEO Struggle: 6500 words (and counting) on why we need to do EVERYTHING NECESSARY for the world to see us the way we want to be seen.

It was October 2020, where after more than twenty years of creating content in the digital space, I finally understood why I wasn’t reaching my potential with my work. It was well-written, sure, and I was doing well on social media, but what I didn’t realise is that the world wasn’t seeing in my content the things I saw in it myself.

Photo courtesy of Olive and Ivy Photography

Where I saw a Black man writing about his life spent juggling fatherhood, marriage, and a full-time job, the internet saw a guy who plays Candy Crush. And where I saw a blog that talked about life in Toronto and the stories that went along with it, the internet saw me talk about Whippet Sticks and that one time Emma Stone lip-synched on The Tonight Show Starring Jimmy Fallon. Everything I stood for wasn’t shining through, and I didn’t even realise I was doing something wrong.

I didn’t understand that this was all under my control, and I could learn how to communicate better to search engines what my content’s about. There were repeatable steps I could follow to make sure my content had the best shot at getting favourable positions in search results instead of just putting it out there and hoping for the best. It helped me understand that I needed to do a better job using something I’d always assumed I understood already.

It was time to dive deeper into SEO than I’d ever gone before.

The Year That Was… 2020.

Last updated on April 2nd, 2021 at 01:25 am

Goodbye, 2020, and Good RIDDANCE.

It’s January 2021, and a happy new year to all! Considering the year we just had, it makes me wonder—are we even making resolutions this year?

I’ve started 2021 with a single thought: less is more.

Normally I’d start the year with a giant list of goals, planning to make my year amazing by accomplishing a million things.

But if my years of writing have taught me anything, it’s that one rarely finds success by continually chasing after something new—more often than not, what we needed was something we already had… we just didn’t realise it at the time.

Casey Palmer 2020: Growing Up For Once.

Last updated on November 8th, 2020 at 12:18 am

January 29, 2020—we’re almost a month into the new year; I wouldn’t be surprised if people thought that I quit?

But no, as usual, it’s quite the opposite—I’m working hard to reach the point where I don’t have to work this hard at all.

…let me explain.

Where We Left Off.

We ended 2019 with a post looking back at my last ten years, all the things I learned, and some of the hopes and dreams I had for the decade ahead.

But hoping and dreaming for things isn’t nearly enough to make them happen, so I hunkered down to start laying the groundwork for the future I saw ahead.

Hammering away blindly looking to stumble upon a result isn’t good enough, though—you can only work so hard. There are only so many hours in the day. You run out of steam, life distracts you, and if you’re not creating with an ongoing distribution strategy in mind, it means you’re shooting content off into the internet, never to see it again.

And when you’ve spent the better part of a decade putting well over a thousand posts out into the digital ether, let me tell you—that’s a lot of wasted potential.

But sometimes even the oldest dogs can learn new tricks, and that’s what squirrelled away this last little bit.

That said, though we have a myriad of tools in 2020 to do fantastic work, do we have what it takes to use them?