Question: can you make underwear so comfortable that it barely feels like you’re wearing underwear at all? That’s the question BN3TH hopes to answer!
I first got into upscale underwear in 2012 when I started winning them at tweetups. They were a vast upgrade from the boxers and tighty whities that came before them, and a step closer to becoming the kind of Dad who doesn’t sacrifice style just because the world thinks we should.
See, I want to make fatherhood cool again. Suits, not sweats. Dividends, not debts. Letting our children enhance our lives—not learning to live with regrets.
Popular media’s vilified Dads for who knows how long, and it couldn’t be farther from the truth. We’re not buffoons. We’re not aloof. There’re plenty of Dads putting their hearts, minds and souls into raising great children, and it’s a story we need to dive into far more often. I want to show that we don’t need to exchange the things defining our character to hold up our ends of the parenting bargain—we can kill it and still hit the gym. Or rock a three-piece. Or keep travelling, indulging and enjoying fancy foods without somehow feeling like we’re betraying our kids.
It’s time we shift the narrative around fatherhood, and BN3TH very much agrees.