Today I’m thirty-six. I’m thirty-six, and I blog in a world that doesn’t read blogs anymore.
And who can blame it? The written word only does so well at telling a story, with podcasts, videos and photos doing a far better job of filling the details between the lines than we could’ve ever imagined. The world’s changed aplenty from what it was when I started this a decade ago, and the one thing it continually asks me to do is something I still struggle with no matter how many times I work to figure out my ideas—
It’s time to re-think how I deliver my content.
The Biggish Blogger Problem.
I had coffee with a good friend from TELUS the other day, and he gave me some proper perspective on the current lay of the land.
The blog is dead. It’s long past the point of accepting the fact—though long-form content still does remarkably well on Google, we should be rethinking the way that content works in 2019 instead of looking to game the system with the stuff we’ve already got.
We’re in an age where smart assistants are popping up in homes across the country, with preference given to short answers that get to the point rather than meander about like the thousand-word treatises we’ve grown so used to. Stellar video’s not limited to big studios; music’s made at kitchen tables. There’s so much content out there, and the bar’s so high that everyone’s looking for stuff that’ll blow their minds… and that’s what I need to work on next.
Thirty-five—it doesn’t feel like a big deal, but it sure sounds like one.
I’ve made birthdays a bit of a non-event for myself since having kids. It isn’t me being “emo” about it as Sarah surmised last year when she planned out a wonderful surprise dinner with my family, but the exact opposite.
I’m not who I thought I’d be at 35, living a regular life and working a regular job. Somehow I’ve managed to build this world around me that has excitement at every turn, and though it takes a lot to keep it going, I never question whether I’m living life to the fullest. I feel like I’m fulfilling my purpose every day, getting more done some days than others.
And that’s why I didn’t make a big deal about my birthday—because it was just another day celebrating my life like I do every day.
But 35 isn’t just about turning 35—there’s an entire year ahead looking to see what I can do!
And all of a sudden, the blog came to a standstill. I can’t blame it on anything in particular—I had more than enough to write about with nearly a dozen posts sitting around at about 90% complete—but things felt different. Some stories felt false. Deadlines didn’t feel as urgent anymore. 2017’s been my strongest year yet without question, but there I was finding myself rather aimless at a time where my lifestyle demanded I be anything but.
My friends—allow me to tell the tale of a man who’d obtained the very world, but soon realised he needed to become a different man altogether to deal with it all.
Thirty-Four: So Long, Thirty-Three—It’s Been a Slice.
“You last updated your profile 2 weeks ago.”
— Facebook
Other than the ‘grams, this past month hasn’t seen me up to much of anything anywhere. Things have been plenty busy behind the scenes with a heap of things I can’t yet talk about, but all that effort left me with little energy to do my day-to-day the justice it deserved. Perhaps I was uninspired. Or maybe depressed. I hate it when things aren’t logical, and these feelings welling up inside were throwing me for a loop. I needed to get over this so I could get back to doing the things I do best.
Let’s be real—2017’s been ridiculous. Media appearances galore from Tales from the 2.9. Travel. More partnerships, bigger numbers… it’s the first year I honestly feel like I’m doing this hustle justice and not just falling in line with whatever comes my way… but who knows? Maybe it was too much of a good thing.
Thirty-Four: The Best Gifts Don’t Come in Boxes.
I sat pensively on my latest birthday—as one does when they grow another year older—thinking on what I really wanted. I had more than enough stuff accumulated in my house—my desk is quite literally trapped under a pile of product I need to review—but what I could really use was some renewal. Not an entirely fresh start—one shouldn’t ignore the experiences and lessons that make them who they are—but I wanted to feel what I felt when I started this all those years ago. Excitement from meeting new peers. That first time I won something big and realised how much bigger the world was from the one I already knew. I’d lost sight of the magic that drew me to blogging in the first place, but just as everything changed in the blogosphere around me, I too needed to become a new me.
It’s one thing to learn that you can’t do everything—anyone who’s bitten off more than they can chew can tell you that. But it’s another entirely to understand you don’t want to do everything, and at 34, I’m putting the pieces in place to make sure I don’t have to.
Thirty-Four—I’m Ready.
I think I’ve spent more than enough time trying to get my act together—it’s time I get back on track… get back to creating work that gives me hope for the future! There’re some very exciting things afoot in my life—I can’t wait to share them with you… but for now, it’s just good to be back, and I hope you enjoy everything stashed up my sleeves!
Thanks for reading and until the next,
Tell your wife, tell your kids, tell your husbands:
I feel like we do this every year—I get a little older, grow a little wiser, but somehow miss the mark on accomplishing the countless items left sitting on my to-do list with each passing birthday. Call it being unrealistic or being too hard on myself, but there’s a genuinely great feeling I get from lightening my load by even one item, and it’s that high I keep chasing—especially when I know I’ve done it right.
It’s not something I expect anyone else to get—it’s always proven difficult to articulate the jumbled thoughts inside my cranium, though Lord knows I’ve tried as this blog’s continued to grow. What it comes down to is this—I know myself: I know myself well, and if I ever want to move on to handle some of the bigger challenges in my life, there’s a tome of writing I’m going to have to do first.
July 2015 — I’ve just turned 32 years old, and I’m trying to figure out what I want to be when I grow up.
I’ve built this #BloggerLife for myself — a little digital space with promise, letting me share thoughts and ideas with thousands, evolving around me as I learn to massage them into something more… spectacular.
I don’t know whether I’d call myself a blogger anymore—things have grown much bigger than that. My site’s more than a blog template, my stories more than a handful of images and subtitles… I look at my #BloggerLife and my other lives running alongside it, knowing what I have to offer is far more than I could achieve by sticking to expectations set by other people.
Don’t get me wrong—so much has happened: a surprise press trip to one of my favourite cities so I could explore; a fantastic Twitter chat that helped open my eyes to other opportunities… 2015’s hit me with so much that’s asked me to step my game up, grinding away at the things I believe in if I want to grow them into anything real. I’ve walked so many paths to this point. I’ve tried collaborating with others to create written works of art. Tried following blogging rules and best practices to catch as many eyeballs as possible. But the journey’s taught me that I can’t accomplish everything I’m going for if I just stay one thing.
I can’t do things like everyone else does and expect to find my answers—I need to carve a path from the bedrock of my life; one that’ll let me do everything I must as a husband and father, but still let me create what I want to without sacrificing precious sleep and sanity.
And for that, a little over three decades deep into my life, I look at everything I’ve built so far and ask myself the simplest of questions:
