Dad 2.0 Digital

I was offered a media pass to cover Dad 2.0 Digital as an attendee, but all opinions continue to remain my own.


Eight months ago, plans were in the works to run a second Dad 2.0 conference this year with Dad 2.0 West, an event that would’ve been in Los Angeles, California to kick off an impressive new expansion to the brand. But—as with all too many things thanks to the COVID-19 pandemic—those plans were soon shelved without anyone knowing what was coming next. And then in their Fatherhood on Friday post on July 24th, the Dad 2.0 staff hit us with the news we’d all been waiting for—that instead of Dad 2.0 West, they’d serve it up in a digital format—let me tell you all about Dad 2.0 Digital.

Dad 2.0 Digital | Why Did I Go?

Now I have to admit that I didn’t initially plan to go to Dad 2.0 Digital because I was just too busy. Though I had a great time at Dad 2.018 in New Orleans and Dad 2.020 in Washington D.C. alike, my world had changed since George Floyd got murdered, and plenty was filling my plate as one of Canada’s few Black content creators.

But they say not to forget where you came from, and I have so many successes that come from Dad 2.0 that I’d be a fool to ignore them. I’m a cohost of Brothers in Booze thanks to Dad 2.0. I’ve been on various podcasts thanks to Dad 2.0. So when Doug French generously offered up a media pass so I could write on Dad 2.0 Digital, who was I to say no? And so on October 1st, amidst a bevvy of presentations and planning sessions, I logged into the conference on Socio to see what Dad 2.0 Digital would have in store!

The Art of Marketing Toronto 2016 — What’s Left to Learn at The Art of Marketing?

It’s been over five years since I first hit up The Art of Marketing. My life was far different back then—with no kids, a fledgling blog, and my experience with “marketing” limited to how I saw my newfound friends carry themselves on Twitter, I was doe-eyed and utterly unaware of the depth there is to the marketing world… the people I met and the things I learned would prove formative in sharing the #BloggerLife I built for myself, with lessons that I still use today, and ones still relevant that I’ve yet to implement!

But that was five years ago.

In an industry that ages at a dog’s pace, I’ve learned many lessons since, and while I don’t hold any credentials in marketing from any post-secondary institutions (if you must know, my background’s in economics, math and stats bundled into a Business degree from York University), I know much more about the game today than I did when the decade started.

In the nearly 2000 days since my first The Art of Marketing, I’ve read a lot of books, attended a swath of conferences, and exhausted a multitude of hours going from site to site, learning how to best hone my craft. The things I learned in 2011 were good for young Casey the blogger, and got me into analyzing my traffic, refining my stories, and figuring out what I brought to the table to continue becoming a better creator—but what would I learn today?

If you haven’t figured it out by this point in the post, you’re only fooling yourself, as it’s only when we refuse to stop adapting—refuse to stop growing—that we’ve nothing left to learn, because we refuse to let ourselves.

And that, my friends, is why what there’s left to learn from The Art of Marketing is everything.

“Marketing is no longer about the stuff you make, but the stories you tell.”

— Seth Godin

On Tuesday, June 14th, The Art of returns to the Metro Toronto Convention Centre once again with The Art of Marketing, a speaker series covering various aspects of the trade, with its Toronto 2016 edition headlined by Morgan Spurlock, the same man who shocked the world with his docudrama Super Size Me, illustrating the effects of fast food on our all-too-fragile human bodies. It’s the kind of series that attracts everyone from the new intern looking to wet their feet in their field to the C-suite executive, looking to the experts to keep abreast of the latest trends. It hasn’t failed me yet, and if you’re on the fence about going, I don’t think it’d fail you, either!

In fact, if this event is up your alley, get on it quick—the Early Bird pricing for tickets ends Friday, April 15th, where you can save $100 per pass. I mean, you can still buy tickets after, but I promise you’ll be kicking yourself! So keep those shins safe if I’m going to see you on June 14th and click the link to see everything that The Art of Marketing has to offer!

The Art of Marketing — An Investment in Taking Your Brand Places it’s Never Been Before!

The Art of Marketing—the place to go if you not only want to learn a thing or ten from those who add the walk to their talk, but also if you want to find other people in this fair city as serious about their marketing game as you are; so much so that they don’t see the ticket price as a cost, but instead the price of admission to network with like-minded individuals who could be the very thing they need to take their efforts to the next level!

In any case, I’ll be there on June 14th, notepad in hand as I see what Morgan Spurlock, Bethany Mota, Avinash Kaushik, Adam Garone and Stephen Shapiro have to tell me!

Hey, maybe we’ll even cross paths!

Until the next,

–case p.


Disclaimer: The Art of compensated me for this post with a complimentary pass to The Art of Marketing’s Toronto 2016 edition, and I look forward to bolstering my knowledge some more with the speakers it offers. Hope to see you there!

The Art of Marketing Toronto 2015 – or – My Investment in Building a Better Me

One of the things I continue returning to each time my creative tank feels empty is The Art Of’s speaker series, sessions geared to help you hone your skills in various specialty areas, including sales, leadership and small business.

With life being as hectic as it’s been lately, I had to step away from the #BloggerLife for days — but days can become weeks, weeks become months, and months become years if you let them.

This unexpected hiatus was courtesy of many a reason — trips up to North Bay for some face time with our clients; Sarah’s birthday, Mother’s Day and our wedding anniversary to plan for; a son who makes a scene every time I break the pen and paper out because he wants to scribble, too — blogging simply ain’t as easy as it was before.

So, good thing another session’s right around the corner with The Art of Marketing at Toronto’s Metro Toronto Convention Centre on May 25th!

Social Media Week Toronto 2012

If you attended the events at Social Media Week Toronto 2012 (SMWTO for short) you may have seen me around. I was one of the guys with the fancy-looking cameras taking pictures of everything. And I mean everything. I was one of the SMWTO volunteer photographers! We sought out shots that captured the essence of what happens at SMWTO, whether it was a presentation in a boardroom or a pick-up game on the home court of the Toronto Raptors in the Air Canada Centre. (Yeah, you read that right!)

This was the second annual SMWTO, and while I didn’t participate last year, Reggy Sy‘s call for volunteer photographers reached my ears at just the right time! It was a fun week — I tested my gear in various settings, which was great practice for next month’s Big Trip!

It was also a long and challenging week, juggling the 9-5 and arriving on time, but you can judge the results for yourself! (These collections earned about 4,500 collected views the day I posted them.)

Image Collections

Social Media Week Toronto — Because You NEVER Know EVERYTHING.

For me, social media-related events are always interesting. As someone who isn’t from a PR/advertising/marketing background, I’m always learning something new I can take into my personal life and the things that I do as hobbies.

So while I’m happy my hectic week is over, I’m looking forward to the rest of 2012 and the opportunities that pop up when I’m not trying to earn a living!

–case p.