Last Updated: November 5, 2020
In the vicious wild of the blogosphere in a creature mighty impressive, but rarely seen. He’s ferociously protective of his young, carving out territory to tell their tales without overexposing them to the dangers of the world. He creates for his peers that may never see his craft, more likely to follow sports teams and tech trends than they are tales of families and minivans. The Dad Blogger is very real, very vocal, and though small in number, are a group of bloggers you’d better keep eyes on for the future!
The Rare Beast of the Blogosphere: The Dad Blogger
The Mom Bloggers are a reckoning force, hundreds if not thousands in number here in Canada alone, having built solid distribution channels through sites like Parent Tested Parent Approved, Mom Central Canada and the Yummy Mummy Club. Many other breeds of blogger love to hate on them, seeing their success with Brand Ambassadorships, Twitter parties and vast social media metrics, wondering why they can’t have a piece of what the Mom Bloggers have cultivated for themselves. And not only have Moms collectively formed a blogging ecosystem unto their own, the mother as the classic parental figure also lends itself well to the medium. They have so many opportunities to share on similar experiences, whether they’re birth stories, breastfeeding or the barrage of emotions that come when children hit their milestones like their first steps or that fateful morning where you first drop them off at daycare.
But Moms aren’t the only parents — Dad Bloggers do exist, even if there’re only a handful of them.
What Does a Dad Blogger Even Look Like?
Most male bloggers I’ve met aren’t fathers and the ones who are don’t often don’t blog about their fatherhood experiences. The guys I know blog food, they blog tech, they blog on all these things that society deems “masculine”, but the joys, trials and lessons that come from fatherhood aren’t a topic often discussed around the digital water cooler.
So far, I’ve tracked down just over 30 Canadian Dad Bloggers (aka “Daddy Bloggers”, or my personal favourite, “Father Bloggers”). 30. Thirty’s a mid-scale blogger event in Toronto. It’s an average attendee number at a popular Twitter chat. Thirty’s a group, but it’s shockingly small for the size of a niche that spans a nation!
A quick look at the 2011 Canadian census would have us expect 2,054,645 fathers across Canada, yet 99.99853989% of them are oddly silent with their stories.
Where are the fathers? If they’re not sharing their stories online, where are they sharing them?