Last updated on March 30th, 2021 at 02:29 am
It’s been a little while since I’ve sat down by the notepad and laid my soul bare for the blog. I’ve hustled immensely through the summer, but now that we’re closing 2014 out with The Months of Ber, I’m finally able to see the forest from the trees and take stock of my life.
Blogging’s fallen from grace as my preferred activity du jour—I’ve been rediscovering my long-abandoned artistic side and trying to take the mélange of my life and build it into something amazing. I’ve seen so many of my fellow bloggers fade into obscurity as other priorities wrest control—some would argue it’s all part of growing up; you either transform blogging from a hobby to a job, or you eventually just… quit.
I mean, what blogger simply writes words on a screen and calls it a day in 2014? Blogging today involves photography, slaving over edits in post-production to get the look, add the watermarks, tag all the metadata possible. It involves social media strategy, recognizing that no two platforms are alike, so you craft different messages for each of your audiences, all the while looking for opportunities to grow where countless others are trying to do the very same thing. It involves branding and advertising, packaging everything you stand for into something digestible so people get you when they come across your site, and not write you off as just someone who gets free stuff to write.
But a year of fatherhood changed my perspective, my goals and my priorities—where once I strove to take the crown as the best blogger in Toronto, clearly crushing the craft with every piece of content I put out, for me, the free swag and luxury trips don’t gleam the way they used to. You can’t come home roaring drunk from brand-sponsored parties when you have to wake up and take care of your kid the next morning. You can’t run from place to place on a media trip and uproot your child’s routine and expect them to be okay. With major life changes, you adjust to the new challenges. You figure out what makes you tick.
You discover what’s actually important to you.