Casey Palmer 2020: Growing Up For Once.

January 29, 2020—we’re almost a month into the new year; I wouldn’t be surprised if people thought that I quit ?

But no, as usual, it’s quite the opposite—I’m working hard to reach the point where I don’t have to work this hard at all.

…let me explain.

Where We Left Off.

We ended 2019 with a post looking back at my last ten years, all the things I learned, and some of the hopes and dreams I had for the decade ahead.

But hoping and dreaming for things isn’t nearly enough to make them happen, so I hunkered down to start laying the groundwork for the future I saw ahead.

Casey Palmer 2020 - Growing Up For Once. — The Life of Casey the DadHammering away blindly looking to stumble upon a result isn’t good enough, though—you can only work so hard. There are only so many hours in the day. You run out of steam, life distracts you, and if you’re not creating with an ongoing distribution strategy in mind, it means you’re shooting content off into the internet, never to see it again.

And when you’ve spent the better part of a decade putting well over a thousand posts out into the digital ether, let me tell you—that’s a lot of wasted potential.

But sometimes even the oldest dogs can learn new tricks, and that’s what squirrelled away this last little bit.

That said, though we have a myriad of tools in 2020 to do fantastic work, do we have what it takes to use them?

Blogging’s Not Dead, The Game’s Just CHANGED.

Any content creator lamenting for the “good ol’ days” is one who’s just not ready for change.

Blogging's Not Dead, The Game's Just CHANGED. — A Notepad and Pen for Writing
It’s time to get back to basics.

The digital landscape isn’t one that’s ever still. We’ve come a long way from blogging’s humble beginnings, where we had these stand-alone sites that held all the content. I’m sure the bloggers back then couldn’t have seen any of this coming—in a world where you got your video from sketchy Russian sites instead of the juggernaut that’s YouTube in 2018, you just had to have a very different view of how everything worked.

But change was afoot, and soon social media would alter the way things worked forever. While we’d still have a handful of creators who stood out from the rest, now we had access to them like never before—everyone had a voice.

Bloggers simply weren’t ready for all that came next.