The Life and Times of Casey Palmer — The State of the #BloggerLife, March 2019 — Consistently Inconsistent

As I hustle to consolidate my ideas in one place, I can’t help but look back on the year so far and how much I’ve accomplished in the process. I’ve had plenty of opportunities to slow things down and take some time to let things simmer, but it hasn’t been that kind of year—I’m finally getting my act together, and I know it won’t happen overnight.

The Quest to Make EXCELLENT Content.

I’m convinced I’m on to something, trying to mine the very best content from the hundreds of ideas I have scattered about, but I need to be patient with it all because amazing content can’t be rushed.

But that’s the problem, isn’t it? Our standards have plummeted in the hunt for quick content, too many creators looking for ways to game the system instead of actually innovate. We try hard to mimic others’ successes rather than look to forge our own paths, confused when it doesn’t work for us as well as it did for the last guy. And that’s a damn shame in a world craving better content than ever.

The Life and Times of Casey Palmer — The State of the #BloggerLife, March 2019 — Consistently Inconsistent — Current Shot of Casey

So sure—I’m a bit behind with my posts. But it’s because I want to create something the calibre of which the world rarely sees—I’m consistently inconsistent, but when I put work out, I want it to be amazing.

That in mind, let’s not dawdle any longer. You came here to see where I’m at with my second monthly update, and I’m more than happy to oblige. Without further ado, I present The State of the #BloggerLife, March 2019—”Consistently Inconsistent”.

I hope you enjoy it!


The 2019 200 Monthly Update — February

Zach put it best—with any to-do list, it’s only human to do the easy stuff first for that rush of accomplishment and leave the harder stuff for later. And that’s precisely what happened with The 2019 200, getting so much done in January that I was on track to finish the list by September.

But reality eventually catches up to you, and as you struggle to make everything fit, you soon understand what’s actually possible with the time you have and what’s just wishful thinking.

So for February, amidst Live from the 3.5 and everything I got up to for Black History Month, here’s what I managed to accomplish amidst all the chaos….

Insurance Done Right — How to Protect the People You Care About WITHOUT Selling the Farm!

Change the Way you Insure with Esurance Insurance! — Winter in TorontoIt finally happened, Toronto. We thought we could dodge it and the good times would last forever. People strolled around in the middle of December with their coats wide open, not caring that the calendar marked toboggan season. I saw people still mowing their lawns in late November—a time of the year where everyone’s usually salting their walkways so they don’t slip and break their necks. No—snow’s hit Toronto, and it’s here with a vengeance.

But it could be worse—at least we have some idea of what to do when the world freezes over. Bundle up. Get winter tires on your car. Stock up on groceries just in case the weather gets bad. We do all we can to make it through winter, but is anyone making winter easier for you?

Let’s be real—winter takes its toll. Salt and snow do a number on your car, you need extra nutrition so you don’t catch cold… there are extra costs we need to pay to make it through this season, and it’s not like anyone’s paying us more to help out.

Good thing there are ways for us to pay less.

Ladies and gentlemen, let me introduce you to Esurance, an online insurance provider that can protect your interests and save you money!

GIVEAWAY: Drive Your Way to Delight with Auto Insurance at isure.ca!

I’ve heard it said that driving a car is easy—it’s just everybody else on the road that you need to worry about!

Drive Your Way to Delight at isure.ca! — Little Man Behind the Wheel of a BusIn the three years I’ve driven so far (because once you’ve hit 30, it’s time to start taking adulting seriously), I’ve seen some things. I’ve learned to wish ill upon those who do sudden lane changes with nary an indication, clearly believing their claim to the road stronger than anyone else around them. I’ve learned that even though the streets are crawling with police who’re more than ready to levy hefty fines for distracted driving, there’re still far too many who take the law as a suggestion and not an iron-clad rule, giving us more traffic accidents than one might expect. Though I keep learning things about the ever-shifting rules of the road every time I find myself behind the wheel, I consistently find there’s one thing I’m thankful for above all else—good auto insurance.

Getting the Right Auto Insurance—Or, “Why I Don’t Ask My Banker to do my Acupuncture, or My Butcher to do Landscape My Yard.”

Drive Your Way to Delight with Auto Insurance at isure.ca! — isure isure.ca logoWe often take our auto insurance for granted, thinking it something we grab on a whim after buying a car. We don’t get into the weeds of our decision—how much the deductibles are, what our policies cover… we too often choose fairly blindly, relying on inexpert advice from our family and friends to choose the safeguards we’ll rely on when things go south.

But just as I wouldn’t ask my accountant father to take a look in my mouth if I get a sudden toothache, why get insurance advice from people poorly suited to the task when services exist that’re designed to best suit your needs?

isure’s a company precisely fitting that description, an Ontario insurance brokerage that’s focused on getting their clients exactly what they need to live lives as stress-free as they’re supposed to be.

Drive Your Way to Delight at isure.ca! — A Grey Sky Over Toronto

In a country where the weather can change more often than we do our underwear (which I hope is at least daily for y’all out there), there’s plenty to consider when your rubber hits the road. Are you willing to pay more upfront to get more from your insurance when you might need it, or are you looking for accident forgiveness that unfortunate first time things go awry? Or maybe you’re a young driver whose demographic belies just how safe a driver you are, and you’d actually benefit from giving your insurance company more information about your driving habits to lower your rates.

There’s no such thing as “simple” insurance at all.

Which is exactly why isure helps their clients navigate through their insurance policies to avoid potential pitfalls. They write blog posts on ways to save money when choosing an insurance policy. They broker deals with and run comparisons against more than 25 different insurance providers, to make sure their clients get what they need. It’s always the fine print that gets us, so why not have someone in your corner who’ll hold the magnifying glass, making sure you won’t regret it later once you’ve signed on the dotted line?

I guess that’s just my long way of saying: If you don’t know your way around auto insurance, go get someone who does. You can even visit their site to get a free auto insurance quote online, comparing rates to give you the best premiums for what you need!

Drive Your Way to Delight at isure.ca! — Little Ma Playing with Construction Vehicles at the ParkBetter yet, to show that they’re not all talk and no action, isure wants to help you drive away from cookie-cutter auto insurance with a Drive Your Way to Delight giveaway, featuring a $150 Visa gift card for one lucky winner here at the blog! As with all contests here, it’s open to Canadians aged 18+ and living outside of Quebec, and while only a couple of steps are required for entry, there’s plenty you can do to increase your odds of winning—just check out the widget below!

isure Drive Your Way to Delight Giveaway

isure — Making Auto Insurance WAY Easier. The Rest is Up to YOU.

Drive Your Way to Delight at isure.ca! — Little Man Giving His Friend a Push in a Toy CarIt’s no news to many of us that life is hard. With the exception of the very fortunate, we spend our days trying to eke out a living, often grinding away in unforgiving jobs, never really getting ahead of the bills and taxes.

isure won’t solve all your woes, but taking control of the things meant to protect your future is a step in an excellent right direction!

Good luck to all who enter, and until the next, I remain,

–case p.


Disclaimer: I’ve partnered with isure to bring you content focused on insurance and the things you should know to keep on top of making the right decisions in your life, avoiding pitfalls that are easy to fall into if you don’t get the right guidance.

It’s indeed sponsored content, but I’m a huge advocate for covering your bases when it comes to protecting the lives of those who matter most to us, so for me it’s a perfect fit. I hope you’ll continue to check these posts out!

Live Better — Letting isure do the Worrying FOR You.

Everybody has something they’re trying to protect.

I didn’t fully appreciate it until we started having kids, but I’d take a bullet for my family. The things I held dear before were far more intangible — my viewpoints and ideals; the things you couldn’t see but very much made me who I was. But now? Amidst sleepless nights, dirty diapers and tantrums over things as simple as whether we’ll have scrambled eggs for breakfast, I love my family for what it is, and as tough as this world is, I wouldn’t want anything to change that.

But not everything’s under my control — I certainly won’t be here forever. I can’t be around for my children every second of the day — they’ll encounter things on the schoolyard, the streets, and who knows where else that I’d never want to see happen in their lives. Every new day brings unexpected challenges and lessons we need to learn… for all these things we can rarely see coming, it often proves difficult to prepare for it all.

But it’s our responsibility to make the best effort possible to do so!

The world’s randomness is why we have insurance. This isn’t the first time I’ve mentioned it — I did a sizable piece on life insurance a little while back — but you can’t protect everything you care about on your own… you just can’t be everywhere at the same time!

Which makes it good that there are companies specializing in this kind of thing!

isure — Keeping the Things That Matter Most Safe… Even When You Can’t!

isure — Welcome MatI was introduced to isure earlier this year — an independent insurance brokerage working with their clients across Ontario to get them what they need to safeguard the cherished things they worked for; not just tell them what options they qualify for. isure uses the same approach you’d use with a mortgage or stockbroker — they shop on behalf of their clients across more than 25 insurers for the best possible quotes so they can cover all their bases for the best possible price, no matter what they’re looking to take care of!

Home insurance? They got you. Motorcycle insurance? They’ll get it sorted faster than you’ll get from A to Z! They can help with insurance for your business, and even do more for your auto insurance, like tracking your driving habits for you to prove that you’re a safe driver way faster than any questionnaire could!

isure — Benefits of Working with isure (chart)isure’s aware that the world’s a changing place, and they’re working hard to change right along with it — they’ve been at it since 2006, so rest assured that it’s not some fly-by-night operation just looking to take your money! No — isure’s staffed with real brokers and fellow people who want to treat you like far more than a policy number — they’re out to protect the very same things that you are. You can learn even more about them by subscribing to the news on their site or by joining the more than 24,000 fans over on their Facebook page!

isure — Because Insurance is Useless if You Get it AFTER You Needed it.

isure — Choice is GoodSo why not give isure a whirl? You never know where you might find some savings in your current insurance set-up, or even how little it might take to get a solid insurance policy—they’re out to remind you that choice is good, and they’ll do everything they can to get it for you! And with more than ten ways to get in touch with them, why wouldn’t you give them a chance?

But if you remember anything from this post, remember this — you can’t put a price on the things that matter to you most. Just as we welcomed our second little guy into our family, my wife lost her grandmother, a stark reminder that you often fail to truly realize what you have until it’s gone.

For the times your home’s unprotected, filled with memories, keepsakes and more.

For the times the people you love are on the road, weaving through the teenagers who just got their licenses and 40-year road veterans alike.

For just about everything life wants to throw at the people you love most, it’s best to be prepared — connect with isure today!

Until the next,

–case p.


DIsclaimer: While compensated for this post by isure, the words are my own and I definitely stand by them—if you’re not insured, get insured; life is full of unpredictable twists and turns… you need to prepare for as many of them as possible!

The 2016 100 — or — How to Build a Better Casey

I can’t even lie, guys — coming up with a list of 100 goals for the fourth year in a row was hard — ridiculously so. I’m a very different me than I was when The 2013 100 came out, back when free time was still an abundant commodity I didn’t even know I was taking for granted, trying to fill it with countless things that’d keep life interesting.

A problem I most definitely don’t have in 2016!

As I work at surviving the upcoming year — especially with our second child’s imminent arrival — I needed to make the list a lot more realistic; I’m all too skilled at chasing ambitions that exceed my lifestyle’s capacity, and I’ll need to keep wary of that in 2016 if I want to see myself make it out the other side!

So without further ado, The 2016 100. It took a couple of days to polish off after recovering from the gauntlet that was 2015, but I feel like it’s a list that will really make waves in this life o’ mine should I see it finished!

But hey — that’s what I say every year ????

Thanks for reading!


1) Write an amazing series for Black History Month
2) Win a vacation for my dry cleaner
3) Watch Creed; Mad Max: Fury Road; The Martian; Ant-Man
4) Take Eric to a sporting event so he can stop complaining about getting left from sporting events
5) Phase my old 3.5″ hard drive out
6) Get rid of my old electronics
7) Stop biting my nails
8) Get rid of the wedding thank you cards I never sent
9) Clean out the basement crawl space
10) Build shelves into the crawl space
11) Give my FWD Powershot 2 to my old manager the hockey coach
12) Do the CN Tower Edgewalk
13) Sort out my old TD employee RSP
14) Consolidate everything down to a single notepad

Though a chiropractor I started seeing late into 2015 told me I’d developed some mild sciatica in my back, I didn’t need him to tell me I carry too much STUFF. In a digital age where we can pack mountains of information into a single device, there’s really NO NEED for me to carry all the draft posts and note that I do — save the fact that working from hard copy’s the way my brain’s WIRED.

In 2016, I need a little more focus to keep all my ideas stored in one place so I’m not constantly carrying EVERYTHING in my house made of paper, knowing that I probably scribbled SOMETHING on ALL of ’em.

15) Sort out the Internet situation at home so I can stop relying on tethering to LTE data
16) Learn enough Spanish to understand my sister-in-law’s Mexican wedding in May
17) Find time for date nights, which will involve finding someone who wants to babysit two kids… how about we just find more awesome things to do at home, just in case?
18) Try Uncle Tetsu’s cheesecake
19) Get to 0 drafts on CaseyPalmer.com by converting everything into live posts
20) Install the growth chart for my kids that we got at my office baby shower
21) Update all the old content on CaseyPalmer.com
22) Upgrade the site infrastructure to better support contest traffic
23) Redesign the heck out of the blog (Twenty Sixteen, what up)
24) Find the time to pack more lunches for work
25) Clean up and optimize my Pinterest account (I still have that copy of Pinterest Savvy lying around somewhere)
26) Shave more regularly
27) Hand out my remaining business “cep” cards so I can put in a new order (wait — do we still do business cards?)
28) Clear out the bookshelves to prepare for Baby #2
29) Replace the lost key to our 2011 Ford Edge
30) Figure out what I ACTUALLY need to run my site and invest in THAT.
31) Replace our bathroom sink
32) Meet with the people who I never seemed to schedule in through 2015 (Aaron, Emma, Ria, Adrienne, Dianna)
33) Get a Brookhaven Computer Cabinet

The 1% of the Casa de Palmer workspace I use to do all the things isn’t the best — in fact, it’s falling apart. As I get older and start formalizing my #BloggerLife, Sarah and I agree that my workspace should evolve to show that. It’ll take some saving to make it happen, but it’d be a nice addition to the home.