The hardest part of creating great content is figuring out where all the pieces go.
The job of a great storyteller is creating a compelling narrative from beginning to end. No fluff to lose your audience’s attention. No ambiguity so they miss the point. A great storyteller uses every tool at their disposal to tell tales that stay with people long after they hear them.
And it’s rare—with blogging, most creators only think a post at a time. They pat themselves on the back for a job well done when they knock a story out of the park.
But there’s a much bigger story at hand—that massive overarching story that started when you shared your very first piece of content with the world and that you’re still developing even as you hustle today.
Maybe it was when you first became a parent and started jotting all your thoughts as your whole world changed around you. For others, it’s that proud moment they finally start a business and begin changing their destinies.
But for me, it goes back earlier still—to my first days as a writer in the ’90s when I wrote short stories and novels as a teenager. I didn’t know then what I know now—that it was the start of a story more than twenty years in the making. One that’d show me where I need to go next.