Once upon a time, coffee was simple. You got regular or decaf. You drank it while it’s hot. It was a world before “gourmet” was even part of the picture and our tastes grew so… refined. It’s a world where you find brands like Keurig and Van Houtte working hard to bring that indie coffee shop feel to the comfort of your home!
It’s easy to talk about Canada’s 150th and think only of the end—all the celebrating we’re doing in 2017 to mark the occasion.
But we’ve travelled a long path to get here—much has happened in the nearly 55,000 days since Confederation, including that time in 1919 when Albert-Louis Van Houtte opened his first fine grocery store in Montreal where he could focus on his coffee passion. Ever since, the brand that is his legacy offers rich, premium-quality coffee through a single-batch roasting process that draws out the aromas and flavours of the beans.
All sounds great, right? And horribly complicated—you don’t have a signature blend dating nearly a hundred years by crafting something you can just find anywhere else!
Well, complicated until now—with several Van Houtte flavours available in Keurig’s signature K-Cups, you can wake up to a great cup of coffee every time you get out of bed!
Which would be great if I drank coffee.