You may have seen it from afar. You’ve heard people talk about it; you’ve seen it in the news. You see photos all over social media of these ice cream creations layered with all sorts of toppings, each on looking more individual than the next! And as of reading this, you have less than 3 weeks to try a boutique ice cream parlour experience in the middle of Toronto!
The Magnum Pleasure Store wants to change the way Toronto looks at ice cream. There’s the ice cream you knew from when you were a kid — your parents would bring home a huge tub or you’d run up to the guy in the ice cream truck as he rolled through your neighbourhood, bells a-ringin’.
That’s not what this is.