The 2017 100 | It’s Not WHAT You Do, It’s How You DO It.

Unless my life sees some major changes this year, 2017 may mark the last list of 100!

It’s January 13th—I’ve spent nearly two weeks of my new year agonising over 100 items that matter enough to hit a list of goals and aspirations for the year ahead. And that’s a key difference from the lists that came before it.

Before it was a task list—I’d look around at everything that needed doing and jot it down, because my life would obviously be better with them out of the way.

But task lists aren’t inspiring. They’re not motivational. As a creative, that’s like dropping a pile of 100 things I dread on my lap and nagging myself to get ’em done by the year’s end.

Once I realised what I was doing to myself, so much so that I just went through my least successful year yet for my list, I knew I needed to make a change for 2017.

The 2017 100 — It's Not WHAT You Do, It's How You DO It. — New Year, New Perspective

I’m particularly proud of the list I’ve put together for The 2017 100. I didn’t take any shortcuts—I wrote out 100 things that’d help me live the life I’d like to lead and prove instrumental along the path there. Rather than hurriedly scrawl out a list I’d likely ignore ’til December, I wrote one that I’d happily check off, knowing that each accomplishment would take me a step closer to a far better 2018. I feel like I’m finally getting it right this time, and I hope that shines through as you give it a look for yourself!

But that’s enough of my chatter—I’ve already made you wait long enough. Here for your consideration is The 2017 100—because it’s not what you do… it’s how you do it!

Social Media, Stocks and a SHEvolution Gone Wrong

Last Updated: November 7, 2020.


It’s the third of 10 posts for my end-of-year wrap-up for The 2013 100, where I tell you all about the past 365 (or so) days, what I managed to pull off, which plans were a flop, and what I’ll try to do again in 2014.

In retrospect, 2013 was insanely busy. It isn’t until you sit down to do a series of posts like this that you really start to understand just how much you try to cram into your days.

There’s probably a lesson in here somewhere about overachieving, but I’m too busy to learn it!

And without further ado, on to the list!

Previous Posts:

The 2013 100, Items 21-30: Social Media, Stocks and a SHEvolution Gone Wrong

  1. Merge my past 10 years of blogging into one site
  2. Start a tweetchat
  3. Start a podcast
  4. Dabble in video
  5. Get a local doctor
  6. Get a local dentist
  7. Make some money in the stock market
  8. Get ahead of schedule with the Man Lessons
  9. Create a schedule for regular website maintenance
  10. Start the SHEvolution

21: Merge my past 10 years of blogging into one site

Few people know I’ve blogged since August 2002, jumping sites until I landed here at CaseyPalmer.com in late 2011.

Though my writing’s grown since the days on LiveJournal, Blogger and Posterous, there’s still some gems in my past decade of blogging that deserve re-visiting.

Over 2003, I went through more than 2000 posts and 8000 comments, leaving only stuff that was still relevant and/or entertaining. It’s sitting on the development site now, as I add tags, featured images and other SEO-friendly elements.

Expect to see some of my blasts from the past next year!

STATUS: On to the next year!

22: Start a tweetchat

While I’m not done with Twitter, I don’t use it like I used to. Over 3 years, I’ve seen people move on, move away, move to smaller social circles to evade unwanted attention — the allure of Twitter was good as long as I wanted to party, but as the party grew increasingly virtual, having my life revolve around being at the computer at a specific time each week eerily reminded me of those whose lives revolve around their TV shows.

Life’s too short.

STATUS: Ain’t nobody got time for that!

23: Start a podcast

One thing that’ll set you apart from others when you share content on the Internet is the quality of your work. With blogging, it’s how well you write and the image quality behind the photos you use. And with videography, getting a high-definition camera will do wonders for your video’s appearance. With podcasts, though, a solid microphone is what stands between amateur hour and repeat listeners.

I hit Canada Computers’ Black Friday sale and got Blue Microphones’ Yeti USB mic, complete with three condenser capsules and four directional modes to help you get the most of any recording situation you’re in!

I’d love to push the envelope with content in the coming year — I actually considered starting a podcast later into 2013 à la Zach Bussey Show (but, you know — with less swearing and more interviews), but between finding a venue, shifting priorities and an insane workload at the 9-to-5, I decided to ease off.

Oprah didn’t land her own show ’til she was 32, though, so I’m not giving up yet!

STATUS: On to the next year!

24: Dabble in Video

Nothing can tell a story like a video can.

Though I only got halfway through the month, I participated in August’s VEDA — or Vlog Every Day in August, by recording with my Canon 60D and sharing on YouTube!

Definitely enjoyed it — We Blog, We Vlog is a fun group, and I’d love to do it again in 2014. It’s also made me think about how to do video better than just sitting in front of the camera and talking to my audience.

Video’s an interesting realm — Justin will be the first to tell you that more vloggers get rich from YouTube than any blogger ever did from their blog. So since the blog’s not doing so well as a medium these days, I look forward to experimenting with other ways to get my ideas across.

STATUS: SO done. / On to the next year!

25: Get a local doctor

STATUS: SO done.

26: Get a local dentist

STATUS: SO done.

27: Make some money in the stock market

Gotta spend money to make money, but I haven’t gotten to sitting down and really sorting my options out for playing in the stock market. Sarah and I invest in a number of mutual funds, but dabbling in pure stocks is a plunge I haven’t seriously considered yet.

I’d like to do it with my “play money” — anything I earn in the 9-to-5 is “kid money”, the money to give him everything he needs; any extras from birthdays, contests, etc. is “play money”, i.e. the money I can use to do whatever I want.

My Mom has an interesting idea, though. She’d mentioned wanting to choose some penny stocks for DoomzToo — something that could potentially pay off for him in the future.

I’d never even thought of it.

So in 2014, I get organized and see about starting to invest in the great stock market game.

STATUS: On to the next year!

28: Get ahead of schedule with the Man Lessons

With Mansformation’s hiatus came a hiatus for my daily Man Lessons. After several months, I found I just couldn’t write unique content anymore — in what may come as a surprise to my female readers, men only have so many problems.

In a similar fashion, I started posting a Question of the Day on my Facebook for a while later into 2013, but it only lasted so long before I felt compelled to do something else.

What did I learn? That with a constant, steady stream of content you can build a great audience — if the content doesn’t suck. In the event that your content does suck, please stop creating it immediately. No one’s going to look at it, and the Internet’s full of enough crap already.

STATUS: Ain’t nobody got time for that!

29: Create a schedule for regular website maintenance

While having your own Internet real estate gives you the freedom to do almost whatever you want with the space, it’s a huge pain in the butt when things aren’t working right! Even now, I’m sorting some load balancing issues out, as CaseyPalmer.com grows in size and complexity.

Part of making your site run smoothly is doing regular site maintenance. Websites can get bogged down with junk data all too easily, and making sure to clear out unnecessary files and that everything’s running right will save you from later headaches.

Facing major site issues in December, I got rid of some unnecessary test sites, cumbersome WordPress plugins and automated processes that had my web host ripping their hair out. While I didn’t adopt a maintenance schedule in 2013, here’s hoping I can get on top of it in 2014!

STATUS: On to the next year!

30: Start the SHEvolution

One of the main arguments I got while developing Mansformation is that men weren’t the sole reason for all the issues out there in the relationship world — there are plenty of problems stemming from how our female counterparts can interpret situations.

So I started working on a program to help women better themselves called SHEvolution.

The plan was to get other prominent female writers in Toronto’s social media community to help pen “Daily Lady Lessons”, and eventually be regular contributors at a sister site to Mansformation.

But ultimately, I wasn’t passionate about Mansformation and its associated properties, and will leave this project for someone who wants to do it. Like Cosmopolitan or something.

STATUS: Ain’t nobody got time for that!

30 down, 70 to go! Join us next time when we talk Toronto, why I haven’t got off of my butt to run a 5K race, and curbing the hoarding tendencies which seem to run in my bloodline.

Adios amigos,

cep wrap-up logo

10 Random Things, Volume 1

Unlike the 10 Things You May Not Know About Me, this is just stuff that’s been on my mind as of late:

  1. Who do I have to sleep with to get a good deal on a camera lens? I’m not paying $2500 for a Canon EF 2.8L II USM. Guess I’ll need to wait until Henry’s next Exposure Show and see what deals they have (or check out used lens deals across the city).
  2. Paying $600 return to Las Vegas for BiSC is something that drives me insane when I paid $750 return to fly to Tanzania just last year. Currently exploring standby options and waiting on my haunches for something better to come along! Fortunately, Graham has some good suggestions for this.
  3. If I could find the time to learn how to play the drums, I totally would.
  4. Infinite Cables — a Canadian equivalent to Monoprice — may very well be my new favourite thing.
  5. To switch things up, I joined The Scintilla Project — a two-week blogging project focusing on storytelling. Hopefully it’ll have me explore some parts of myself that I haven’t visited in a while. [pause]
  6. I don’t know whether anyone’s noticed, but I’ve taken a short break from putting Man Lessons out — I’ve been working at taking all my Mansformation ideas and committing to getting an actual website launched by mid-April.
  7. Just bought tickets for a National Geographic show at Roy Thomson Hall; learning from other photographers — especially the extreme ones — can really add to how you pursue your own compositions.
  8. I think we decided that we might finally trek out to San Francisco sometime this year — it’s been on my list since forever, and it didn’t take our friends very much to convince us to go.
  9. Some days I write and wonder if the Age of the Blog is gone and dead. I see things like RebelMouse and wonder whether our attention spans have grown so short that we rather just consume bite-sized pieces of information and not focus on an entire argument or discussion.
  10. I’m weird and old school. If I want to do my best writing and editing, I need to do it on paper. I am the worst enemy of forests everywhere.

–case p.