THE GREAT SOCIAL MEDIA STORY: This Is It. Right Here. Right Now.

What keeps you up at night? Worries? Feelings of inadequacy?

I was going to hit the sack a half hour before I started writing this when I decided to check whether Drake’s family had responded to his cut “Too Much” from Nothing Was the Same*. Within minutes, I came across a CRWN interview between Drake and Elliot Wilson on where he’s at, what we can take away from “Too Much”, but what’s maybe most important, how to look at our lives right now.

*Go listen immediately if you haven’t already!

The Golden Age of Blogging is Dead and Gone

CRWN x Drake, Ep. 2: Jay Z, OVO and Family from CRWN on Myspace.

I’ve been working on blog posts, calculations and tools for ages to show it, but maybe it’s better to just come out and say it — the golden age of blogging is dead. Dead. It was this innovative new thing back when we didn’t have Internet behemoths like Facebook, YouTube and Twitter — but it’s not 2003 anymore. The Internet has changed — drastically — and its consumers crave something more. Something that resonates with them now instead of bloggers playing by rules made by the people who’ve already come and got their money. The bloggers who’ve already moved on to columnist positions, public speaking and TV gigs. The ones who knew that blogging alone wasn’t sustainable and reached for greater heights  to avoid getting lumped in with everyone else.

It’s time to think up a new way to play the game.

The Game Has Changed

But that doesn’t mean that people don’t still want to hear stories — people still love stories… but little novellas like the ones I write might not get that message across anymore.

The Internet’s rife with possibility. We have HTML5, CSS3, jQuery and all sorts of other toys to play with to really test the medium — we just need to sit down, rethink how we get that story across, and push the hell out of that envelope**.

**Not that kids will know what an envelope is in another decade or two.

I guess all I’m trying to say is that if you’re trying to reach the top of the game as we know it, have fun — it only has so much longer to go.

New games. New rules. New tools.

It’s time to build a better blogosphere.

Let’s do this.

–case p.