Keepin’ Up with Case P — The Week that Was… February 25th – March 3rd, 2018

First off, a massive shout-out to Laura Fuentes from MOMables for the inspiration to move my weekly newsletter from everyone’s email to my blog.

In seven years, you can learn some things. I’ve seen great success in growing this brand, but at the same time developed habits that hold me back. Spreading myself too thin to give my all to any one area. Not finding the time to do better with what I’ve already produced rather than always chase after new leads. You reach a point where you understand what will help your growth and strive to make as much of that happen as possible.

And this move’s just that—putting more of my efforts into the digital home I’ve built myself rather than fritter it elsewhere. This weekly write-up will be more connected, more intentional and more focused than ever before. I’ll spend less time thinking about what to write and more spent learning from what I’ve done—that’s what makes for a better story, right?

So without further ado, let’s get it.

The Week That Was… February 25th – March 3rd, 2018

This Week’s Tweets

Alright, so firstly, if you’re not following me on Twitter, I promise you’re missing out. Here are some of my better-performing tweets from this week, designed to make you laugh, think, or lick the flavour off your screen:

The 2016 100 — or — How to Build a Better Casey

I can’t even lie, guys — coming up with a list of 100 goals for the fourth year in a row was hard — ridiculously so. I’m a very different me than I was when The 2013 100 came out, back when free time was still an abundant commodity I didn’t even know I was taking for granted, trying to fill it with countless things that’d keep life interesting.

A problem I most definitely don’t have in 2016!

As I work at surviving the upcoming year — especially with our second child’s imminent arrival — I needed to make the list a lot more realistic; I’m all too skilled at chasing ambitions that exceed my lifestyle’s capacity, and I’ll need to keep wary of that in 2016 if I want to see myself make it out the other side!

So without further ado, The 2016 100. It took a couple of days to polish off after recovering from the gauntlet that was 2015, but I feel like it’s a list that will really make waves in this life o’ mine should I see it finished!

But hey — that’s what I say every year ????

Thanks for reading!


1) Write an amazing series for Black History Month
2) Win a vacation for my dry cleaner
3) Watch Creed; Mad Max: Fury Road; The Martian; Ant-Man
4) Take Eric to a sporting event so he can stop complaining about getting left from sporting events
5) Phase my old 3.5″ hard drive out
6) Get rid of my old electronics
7) Stop biting my nails
8) Get rid of the wedding thank you cards I never sent
9) Clean out the basement crawl space
10) Build shelves into the crawl space
11) Give my FWD Powershot 2 to my old manager the hockey coach
12) Do the CN Tower Edgewalk
13) Sort out my old TD employee RSP
14) Consolidate everything down to a single notepad

Though a chiropractor I started seeing late into 2015 told me I’d developed some mild sciatica in my back, I didn’t need him to tell me I carry too much STUFF. In a digital age where we can pack mountains of information into a single device, there’s really NO NEED for me to carry all the draft posts and note that I do — save the fact that working from hard copy’s the way my brain’s WIRED.

In 2016, I need a little more focus to keep all my ideas stored in one place so I’m not constantly carrying EVERYTHING in my house made of paper, knowing that I probably scribbled SOMETHING on ALL of ’em.

15) Sort out the Internet situation at home so I can stop relying on tethering to LTE data
16) Learn enough Spanish to understand my sister-in-law’s Mexican wedding in May
17) Find time for date nights, which will involve finding someone who wants to babysit two kids… how about we just find more awesome things to do at home, just in case?
18) Try Uncle Tetsu’s cheesecake
19) Get to 0 drafts on CaseyPalmer.com by converting everything into live posts
20) Install the growth chart for my kids that we got at my office baby shower
21) Update all the old content on CaseyPalmer.com
22) Upgrade the site infrastructure to better support contest traffic
23) Redesign the heck out of the blog (Twenty Sixteen, what up)
24) Find the time to pack more lunches for work
25) Clean up and optimize my Pinterest account (I still have that copy of Pinterest Savvy lying around somewhere)
26) Shave more regularly
27) Hand out my remaining business “cep” cards so I can put in a new order (wait — do we still do business cards?)
28) Clear out the bookshelves to prepare for Baby #2
29) Replace the lost key to our 2011 Ford Edge
30) Figure out what I ACTUALLY need to run my site and invest in THAT.
31) Replace our bathroom sink
32) Meet with the people who I never seemed to schedule in through 2015 (Aaron, Emma, Ria, Adrienne, Dianna)
33) Get a Brookhaven Computer Cabinet

The 1% of the Casa de Palmer workspace I use to do all the things isn’t the best — in fact, it’s falling apart. As I get older and start formalizing my #BloggerLife, Sarah and I agree that my workspace should evolve to show that. It’ll take some saving to make it happen, but it’d be a nice addition to the home.