How McDonald’s Canada’s Happy Meals Can Reveal the Joy of Reading!

I love reading. I’ve always been reading. As long as I can remember I’ve been reading! My penchant for stories defined me from my earliest days—I devoured tales faster than my Mom could get ’em from the Mississauga Library! I don’t even know what my life would look like if it weren’t for reading—it’s part of just about everything I do. Business case writing. Blogging. Even the spelling bees I’d win when I was eight. Reading’s proved essential to my growth, and I have no plans for my children to do without it, either.

But I should count us lucky. There’re thousands of Canadian kids growing up without a reading culture in their lives. And I get it—parents are too busy. Too tired. And it definitely doesn’t help that thousands of Canadian children don’t even have a book in their homes! Reading’s key to unlocking a child’s potential—if you rob them of reading, who knows what opportunities they’ll miss?

Knowing it’s far better to be part of the solution since being part of the problem hurts us all, McDonald’s Canada introduced an excellent way to get books into the hands of children who might not have them otherwise!