“You can’t knock the hustle.”
— Jay-Z, “Can’t Knock the Hustle” Reasonable Doubt (1996)
It’s been a long time, I know. Here on the other side of the screen, the hustle is real, filling my schedule with so much that the blog became a sad afterthought for a while. Seeing your numbers drop is frustrating when you know you could keep it all going if only you had more time, but we need to keep realistic. You can’t force the words out. You can’t expect to mine gold from within when your soul’s worn out. Even when the gravy train’s speeding along and everything’s going amazing, you can’t buy into your own hype — because it’ll bring your house of cards tumbling down, leaving you emptier than you started, needing to rediscover to get back on that horse.
April’s underway and everyone’s dusting the cobwebs off, getting ready to take advantage of the little good weather we get each year. Bloggers in particular get chomping at the bit as brands look to increase their real-world visibility since influencers aren’t trapped in their homes anymore. 2015 got me started early — January and February came laden with more experiences and opportunities than I’d ever expected, but March really drove the point home that I’m going to need to handle the blog with a level of professionalism I’m not used to, learning how to continue evolving while keeping my message firmly in mind — a balance I think most too readily let slip through their fingers.
But let me do better than just talk about it and show you what went down in the month that kept me from the blog, feeling like a sign of things to come.