I think it’s time my four-year-old start reviewing his own toys.
I apologise to Swerve PR, but I’ve struggled to write a review of PLAYMOBIL’s Arctic Expedition Headquarters, an elaborate playset designed to get kids’ imaginations running wild. Struggling not because it’s a bad toy—trust me, it’s got more than enough facets and features to go around—but because I’m not the one playing with it!
See, I’m in the business of telling great stories, and stories work best when they’re about things you’ve experienced for yourself. I might acquire the toys—if needed, I’ll even assemble them—but the experience is the boys’ and the boys’ alone… so who better to tell you about it?
It was time to kick the authenticity up another notch.