Last updated on October 7th, 2020 at 12:16 pm
“I’m not a businessman, I’m a business, man… let me handle my business, damn.”
— Jay-Z on Kanye West’s “Diamonds from Sierra Leone (Remix)”, Late Registration (2005)
When is a hobby not a hobby? When it becomes a full-time job.
I can’t honestly tell you I planned for the blog to blow up into something requiring my effort and attention every night to keep it sorted—when I started writing all those years ago, I didn’t know what I was doing; I just liked telling stories, and a blog presented a perfect way to do it.
But somewhere along the way, something happened. Maybe it was the change in approach from a casual endeavour to something a little more intentional, aiming to take my life’s stories and package them into something anyone could digest—not just the person who lived it. Maybe it was the realization that in a global digital world besieging us with so much noise every moment, there’s a demand for content with real heart behind it—stuff you can see someone investing the time to perfect, not just creators trying to hit some quota.