When I became a father, many thought I’d have to give up blogging, too busy and tired to bother with social media and my life associated with it. Through 2013, I worried over everything I was giving up with a kid in tow — the parties, the swag, the food — everything that was part of “the scene”. I thought I’d fade into obscurity, becoming an urban legend of Toronto’s social media scene — a precautionary tale to those trying to mix family and Twitter, to show it’s impossible.
But January seemed determined to prove me completely wrong.
Yesterday, I mentioned dreams in my blog — we live in a world where we see them come true for people every day, so why not for us?
But they won’t often come true if we don’t prepare ourselves accordingly.
To take control of our lives, we often need to change the game. We could do like most do, find a stable path and stick to it, or we could carve something out for ourselves, choosing a path less travelled, but ultimately far more rewarding.
What I’ve learned from the years of social media so far is that a ton of people are faking it ’til they make it, and unfortunately we eat it right up!
These days, almost everyone and their grandmother is an “expert”. The Internet’s been flooded with experts, gurus, ninjas, advocates, influencers, early adopters, grand poobahs, and whatever other titles people want to give themselves.
So after far too much time (and money) invested in everything from eBooks and videos to online courses and weekly webinars, I’ve become pretty adept at knowing the real deal when I see it.
With two of these sessions under my belt already (The Art of Marketing in 2011 and The Art of Leadership in 2012), I’ve seen some great speakers sharing their experience and insights on-stage, such as Gary Vaynerchuk, Marcus Buckingham and Guy Kawasaki. I’ve learned about what it takes to capture an audience’s attention; how to really benefit from a good analytics strategy; how to best engage with introverts (as I’m on the other end of the spectrum altogether) — I haven’t yet been able to apply everything that I’ve learned simply because there’s been so much information.
The big draw this year is Biz Stone. Yes, that Biz Stone. Yes, the co-founder of Twitter Biz Stone, headlining with a talk called Things a Little Bird Told Me: Simple Lessons About Business, Life, Service & Creativity!
The other speakers are nothing to sneeze at, either:
Seth Godin – New York Times Bestselling Author, Purple Cow, Tribes, Poke the Box & Linchpin (this man is renowned in the blogging community!)
Charles Duhigg – New York Times Investigative Reporter & Bestselling Author, The Power of Habit
Jonah Berger – Professor of Viral Marketing at University of Pennsylvania and Author of Contagious: Why Things Catch On
David Usher – Juno Award Winning Musician & Creativity Expert (remember Moist???)
So if you want to join me and get your learn on, you can take advantage of their TWITTERFAN promo code at http://email.theartof.com/KT13/TWITTERFAN/ and save $50 off of your ticket, or $100 off if you can find some friends to go with and buy 3 or more tickets at once!
Do it. It just might change your life!
[Disclaimer: I got a free ticket to The Art of Marketing 2013 in Toronto in exchange for some promotion, which is awesome because I would’ve fought to include it in my learning budget anyway!]
Tell your wife, tell your kids, tell your husbands: