Swiffer | Life as a #SwifferFanatic, Vol. 1 — Blessed.

I’ve denied my blogger identity for a while now, trying to live a life free of the nastiness associated with the word — soulless content created for the highest bidder; objective opinion cast aside to keep the ship afloat, not wanting unpopular thoughts getting in the way of potential opportunities. I didn’t want to follow the best practices and suggested guidelines that’d just make me like everyone else — I wanted to create work that’d be unashamedly unique, not demanding that I compromise to fit a certain niche or pander to a broader audience… I just wanted to create stuff that I’d enjoy reading, and be proud to share with others.

That said, it can often be hard to find brands who see the world like I do, fixating less on follower counts and visitor numbers, and looking more for bloggers capable of telling the best stories — giving them access to something money can’t buy… or falsify.

Which is why I appreciate my partnership with Swiffer.

Life as a #SwifferFanatic, Vol. 1 — Blessed. — Casey Palmer Survives the Slide