The 2017 100 — It’s Not WHAT You Do, It’s How You DO It.

Unless my life sees some major changes this year, 2017 may mark the last list of 100!

It’s January 13th—I’ve spent nearly two weeks of my new year agonising over 100 items that matter enough to hit a list of goals and aspirations for the year ahead. And that’s a key difference from the lists that came before it.

Before it was a task list—I’d look around at everything that needed doing and jot it down, because my life would obviously be better with them out of the way.

But task lists aren’t inspiring. They’re not motivational. As a creative, that’s like dropping a pile of 100 things I dread on my lap and nagging myself to get ’em done by the year’s end.

Once I realised what I was doing to myself, so much so that I just went through my least successful year yet for my list, I knew I needed to make a change for 2017.

The 2017 100 — It's Not WHAT You Do, It's How You DO It. — New Year, New Perspective

I’m particularly proud of the list I’ve put together for The 2017 100. I didn’t take any shortcuts—I wrote out 100 things that’d help me live the life I’d like to lead and prove instrumental along the path there. Rather than hurriedly scrawl out a list I’d likely ignore ’til December, I wrote one that I’d happily check off, knowing that each accomplishment would take me a step closer to a far better 2018. I feel like I’m finally getting it right this time, and I hope that shines through as you give it a look for yourself!

But that’s enough of my chatter—I’ve already made you wait long enough. Here for your consideration is The 2017 100—because it’s not what you do… it’s how you do it!

The Month That Was… November 22nd – December 26th, 2015.

It’s been the hottest minute since I put out a Week That Was, so much so that I needed to roll ’em up into a month’s worth of material to catch up on the stories! A bit of a fail, I admit, but when you’re simultaneously preparing for Christmas, scribing a lively giveaway series, and trying to keep the rest of your life in order, things are gonna fall between the cracks. But with Christmas over and done with and the new year just around the corner, I’m jonesing to start 2016 with a clean slate, taking everything I learned this year to push the blog in exciting directions!

But enough jabbering about the future when you’re here for the past — let’s take a look at my last five weeks and all the antics that took up my time!


Any blogger who writes a post like this asking “Where do I start?” obviously doesn’t store enough of their moments on Google Photos. Scrolling through a quick search of 11/21/2015-12/26/2015 gave me everything I needed, and jeez was it a lot!

Though I don’t quite know how I made it this far through 2015 with my sanity intact, November was closing itself off solidly with events like Read for the Cure courtesy of TELUS (where we sat in the closest possible seats to the authors thanks to their status as Platinum Plus Sponsors and Ian Brown gleefully called my wife a “little shit”*), and emceeing DECA’s Festival of Lights, an annual event in my ‘hood to help ring in the holiday season by lighting the trees on the edge of East Lynn Park. I made a new friend — a potential Dad blogger who was visiting town, and reassured me there’re others out there looking to parent how I parent through an enlightening conversation! I won a FitBit Flex and promptly gave it to a coworker, knowing I couldn’t make as solid use of it as some of my gym-going colleagues could; I succumbed to the hype and tried Hot Star Large Fried Chicken to discover it was little more than that — a bit of pounded white meat covered with tons of breading and even more hoopla; and we continued tradition, getting Little Man a snowboarding Elmo to hang on the tree amongst the various Christmas accessories we’d ordered in to jazz up Casa de Palmer!

November was busy, without a doubt, but there’s no way I was ready for what’d come next.

The Week That Was… October 11th -17th, 2015

I struggled a lot with this week’s The Week That Was, trying to get in the right headspace to write on everything that happened. These seven days weren’t extraordinarily good nor bad — with how hectic my life usually is, you could even call them tame. I burned through page after page trying to get it right, but I couldn’t get it flowing like I wanted — a story worth reading for an audience that expects as much of me as I do of myself wasn’t within grasp, no matter how much I hustled.

But just because something’s hard doesn’t mean you don’t do it — sometimes you just need to find another approach to getting your story across!

The Week That Was... October 11-17, 2015 — TTC Subway Delay — Toronto — Bloor-Yonge Station
I mean, seriously — when some of your mornings start off like this, would you want to write about it???

MONTHLY WRAP-UP: March Madness — 31 Days That Kept the Blog at Bay!

“You can’t knock the hustle.”
— Jay-Z, “Can’t Knock the Hustle” Reasonable Doubt (1996)

It’s been a long time, I know. Here on the other side of the screen, the hustle is real, filling my schedule with so much that the blog became a sad afterthought for a while. Seeing your numbers drop is frustrating when you know you could keep it all going if only you had more time, but we need to keep realistic. You can’t force the words out. You can’t expect to mine gold from within when your soul’s worn out. Even when the gravy train’s speeding along and everything’s going amazing, you can’t buy into your own hype — because it’ll bring your house of cards tumbling down, leaving you emptier than you started, needing to rediscover to get back on that horse.

April’s underway and everyone’s dusting the cobwebs off, getting ready to take advantage of the little good weather we get each year. Bloggers in particular get chomping at the bit as brands look to increase their real-world visibility since influencers aren’t trapped in their homes anymore. 2015 got me started early — January and February came laden with more experiences and opportunities than I’d ever expected, but March really drove the point home that I’m going to need to handle the blog with a level of professionalism I’m not used to, learning how to continue evolving while keeping my message firmly in mind — a balance I think most too readily let slip through their fingers.

But let me do better than just talk about it and show you what went down in the month that kept me from the blog, feeling like a sign of things to come.

DO ALL THE THINGS: Monthly Wrap-Up — Marchin’ to the Beat of My Own Drum / April Showers

Jeez — has it already been two months since I did a “monthly” wrap-up post? Makes sense: time’s something that means a lot less once you become a parent — everything’s just one big blur.

Palmer Family Photo

I’ve struggled with this post for a while now. I’ll look at my life, wondering why anyone would want to read about the things I do — people think I live some glamorous “blogger life”, but I spend most of it at home or work, throwing in time for food, sleep, hygiene and commuting. After blogging for so long, sure I’ve started working with brands to introduce themselves to new audiences, but don’t get it twisted — there’s no one rolling out the red carpet when I sit down at home to get my blog on.

Sarah recently pointed out that I hadn’t taken a break since the two weeks I took off right after our son was born, and six months later — while I deny being burnt out — I definitely feel it. I can feel my annoyance with people I’d usually just ignore. I feel my mind scrambling to finish everything now, nowNOW as I do well with the beginnings and endings of journeys, but I loathe being stuck in the middle. I feel like everything’s in transition, and I can’t wait to make it to the other side with a better idea of the work I’m called to do.

Though it’s a smidge late for my monthly wrap-up, I’ve kept busy both on- and offline, making the most of my life despite an unappreciative work culture and the challenges of parenthood. I entered Tobago’s Division of Tourism and Transportation’s 60 Days in Paradise contest, hoping for some time in the sun and a change of  pace from Toronto’s constant grind. I taught photography fundamentals to up-and-coming women in the fashion and beauty industries, taking a first step toward teaching and public speaking, two things I’ve wanted to grow in for a long time now. I’ve made sandwiches, reclaimed some of my ancient past from my parents’ place and dedicated my son in his first step of being part of our church and the community that comes with it.

Casey's Life as a Dad — March and April 2014 — Om Nom Nom
Because Easter cards are delicious.

All things considered, I’ve started Spring off in a good place, huddled indoors avoiding The Winter that Would Not End, and if you’re anything like my fellow Torontonians and I, you know that winter sorely overstayed its welcome! But here on the other end of Gore-Tex boots and thermal underwear, my teeth stopped chattering and fingers thawed long enough to tell you what mischief I did get into those 61 days….

Hanging with Team Trolling

Oftentimes, I can’t believe it’s only been 2 years since I started hanging out with these guys. If there’s a constant in my life outside of my home, taxes and a workload that just won’t quit, it’s the Trolls. Chatting daily on numerous platforms, we’re always up to something.

In March and April, the shenanigans happened at three places….

Cel’s Birthday at Pauper’s Pub

Unlike #SavvyMoney or #DoomzDay, we never came up with a good hashtag for Marcel’s birthday. That should be his gift next year!

Marcel's 28th Birthday — Pauper's Pub — Marcel
The birthday boy, stylin’ and profilin’ as per usual!

Notable Events:

  • Marcel’s girlfriend and her roommate convinced me to give Sons of Anarchy another chance after its first 5 seasons left me feeling lukewarm. Glad I did, because Season 6 is ah-may-zing!!!
  • Obtained yet another illicit roti delivery courtesy of Justin and Marie — part of Team Trolling’s Western Division — and all I had to do in exchange was pick some cables up from Infinite Cables. I’d make that trade any day.
  • Val didn’t wind up with credit card fraud on this visit to Pauper’s, which is always a bonus!

The Trolls Hit Pizzeria Libretto, aka Casey’s Favourite Pizza Joint in All of Toronto

If you came here for a food review, might I direct you to Justin’s blog on the matter — I was there to take photos and enjoy the company. But no word of a lie — I haven’t found a pizza in this city yet that can trump Libretto’s Nduja Sausage pizza, and trust me — I eat a lot of pizza!

We managed to use our social media swagger to secure their semi-private room in the basement (sorry, table we bumped — feel free to holla at us if you want to tell us how you really feel), and with our special guest JennJenn of AwesomeJennJenn notoriety fame, it made for an excellent night.

Team Trolling Does Pizzeria Libretto — Team Trolling Group Shot

Notable Events:

  • By far the oddest server ever, who not only served us with style, but may have eaten the last piece of Marie’s delicious lemon meringue pie (thus coining what will only be called the “Catchphrase of the Year”), and convinced me to have another beer in the most unexpected way possible when I thought I was already covered!
  • Somehow getting JennJenn’s leftover proscuitto pizza switched with Lily’s… questionable white anchovy pizza. Sadly, neither pizza was eaten, with Lily throwing JennJenn’s out and Sarah throwing Lily’s out after it sat for days. It was probably for the best.

All Star Wings and Ribs

Finally, we made our way to the northern Mississaugan reaches to catch Game 5 of the Raptors’ ill-fated first round playoff series. It’s hard to take photos of the food when your fingers are slathered in wing sauce, but I can tell you that the food, friends, “F Brooklyn” tee that Jo had thoughtfully provided, and a heart-stopping basketball game made for a very fulfilling night.

If only the traffic out of Toronto hadn’t been so horrible.

Team Trolling at All Star Wings and Ribs — Featuring Craig Silva

Notable Events:

  • Most notable, other than keeping our server very amused with our antics, was the game and going H.A.M. as the Raptors blew our minds… and then disappointed… and then got lucky. JEEZ, Raps.
  • Oh, and schooners. Way too much beer in my life, people.

#FordMustang50

Ford Motor Company of Canada — #FordMustang50 — 2015 Ford Mustang — Yellow

Held in King West Village’s 99 Sudbury, Ford threw a bash to celebrate 50 years of the Ford Mustang, a muscle car journeying through cinematic time from 1964’s Goldfinger from the James Bond film series all the way to 2014’s Need for Speed (starring the likes of Aaron Paul and Scott Mescudi).

For me, #FordMustang50 was an excellent case study in what happens when you make yourself scarce, suddenly reappearing after a bit of a hiatus.

Okay, not exactly true — I popped in at ReGiftTO, I managed to hit the Canadian International Auto Show, but it’s all different now. Any time I go out, it’s like I’m trying to make up for all this social time I missed in one big bang. I still need to learn a lesson about taking things in stride, but I’m not there yet.

Since 2013’s Blue Party, Ford’s helped me grow my appreciation for vehicles — but for me, the night wound up being less about the cars and more about reconnecting with the friends I’d seldom seen since my son made his début, and meeting new people who had all sorts of stories to share! I talked frugality and storytelling with an elementary school teacher; discussed the relatively new trend of urbanites who see no value in having a driver’s license; and even did okay in the trivia they held to award prizes (despite knowing almost none of the answers!) For a better look at the night’s events, I recommend hitting Christine’s blog on the matter 🙂


The 2014 100: Updates

Life isn’t simply some template for you to slot your experiences into — life evolves along with your relationships, environment and personality. With that in mind, maybe it’s foolish to compile a 100-item list of things to accomplish when a year’s barely begun — it’s good to have goals, but over a year, our interests and opinions can change. Much like I said last year, while the list won’t change by the year’s end, the person behind it definitely will.

All things considered, I did knock a few more items off of the list in the last bit….

6 – Open an RESP for DoomzToo


The maximum annual RESP contribution that the federal government will top-up is $2,500, which may seem like a lot, but between gifts, tax refunds and Universal Child Care Benefits, you can make it work. I won’t go over the rules and regulations behind them, but when you get a kid, it’s smart to get on this as soon as possible to take advantage of the magic of compound interest.

So with Sarah’s help, we got an RESP open, and in another couple of decades, hopefully we’ll see a return from the investment 😉

STATUS: Finito!

26 – Guest blog more often

Sometimes my ambition extends beyond my ability, and that conundrum presented itself repeatedly throughout March and April!

In 2014 alone, I’ve picked up gigs writing for:

As a general rule, if you’re already struggling with content for your site, perhaps you shouldn’t be writing for others.

But despite that two-month slump, I’m coming back swinging for the rest of the year, ready to tell the world exactly what’s on my mind.

Get ready.

47 – Finish the family tree to the best of my ability

Thousands of entries and hours of research later, the family tree’s as far as it’ll get without going to Jamaica for more information. I remember struggling with making one when I was young, as much of my family history wasn’t documented or too muddled by generations of assumption and oral history. Perhaps it’s that feeling of frustration that drives me, never wanting my son to experience the same and giving him everything he needs to know about where he came from.

I’d love to eventually take this a step further and dig up some church records from all over the Caribbean, but until free time and a whole heap of money intersect paths in my life, I think I’ll consider this one done.

STATUS: Finito!

74 – See a doctor about the mysterious pain in my side

The mysterious pain in my side’s been solved — turns out when you’re unaccustomed to bending over to grab your kid from his crib, your body can react in unexpected ways.

When I pick things up, I bend with my knees — I’m better off with a bum knee than a bad back, after all! That, though, is not an option when grabbing a baby from a crib, as I’d often do with our son in the earlier days before sleep training.

The more I got him, the less it bothered me, until the pain had gone. Also, carrying a 20-pound baby around makes you stronger, like it or not. Yeah, I think my physical can wait ’til 2015.

STATUS: Finito!


So I did it — I finally did it. I wrote this post without putting too many people to sleep! It’s over a week into May, and things aren’t getting any quieter. The summer’s the busiest season for all the social activities in Toronto, and even with a baby, I have a feeling that this one’s will be a year to remember!

Catch you on the flip side,

–case p.

DO ALL THE THINGS: The 2013 100 Wrap-Up 91-100: The Last Post of the Year

We made it. Despite a 3-hour outage from my hosting provider, I managed to get this done. Thank you for joining me on the ride, and I’ll just leave this up here so I can go get my party on in these last few hours of the year. Enjoy the post!

DO ALL THE THINGS: The 2013 100 Wrap-Up 11-20: Birthdays, BiSC and Blogging

In the second of 10 posts, I look at The 2013 100 to show what I managed to pull off in 2013,  what I had to cancel, and some peeks at what I have planned for 2014!

Previous Posts:

The 2013 100, Items: 11-20 — Birthdays, BiSC and Blogging

  1. Spruce up my about.me page
  2. Send personal emails to everyone who I came into contact with in 2012 about future potential opportunities to collaborate
  3. Launch the Mansformation website
  4. Update my résumé
  5. Create my creative résumé and portfolio
  6. Attend Bloggers in Sin City
  7. Do something awesome for my 30th birthday
  8. Create a collective of creatives with similar goals in mind
  9. Get new glasses
  10. Transform all the blog drafts I have lying around into real posts

11: Spruce up my about.me page

Spend enough time on the Internet and you start to learn a little something about Web presence. When it comes down to it, the only places where you should focus your efforts on standing out are:

  • Your own website
  • Facebook
  • Twitter
  • YouTube
  • Reddit

Frequent anywhere else all your like, but create amazing content across these sites and I promise that what you share will make its way wherever else you want it to get in due time.

So about.me, it’s been a slice, but I’ve got things to do.

STATUS: Ain’t nobody got time for that!

12: Send personal emails to everyone who I came into contact with in 2012 about future potential opportunities to collaborate

The 2013 100 11-20 — Stack of Business Cards
So many people, so little time to talk to them all!

This is one I didn’t pursue. As years pass, you learn more and more that it’s not the number of people you know, but the strength of the relationships you make. While tweetups and networking opportunities are great, you’re rarely going to find yourself entering a lucrative, sound business opportunity with someone you barely know. Instead, I weeded through the pile of business cards I’d collected, dropped quick notes to the few I’d connected with and moved on.

Life’s too short to spoil it with poor relationships.

STATUS: Ain’t nobody got time for that!

13: Launch the Mansformation website

Mansformation Logo
Mansformation — A much-needed service; I’m just not sure I’m the one to deliver it.

Let me tell you a little story about an idea called Mansformation. Somewhere in 2012, I jokingly replied to a tweet with a Man Lesson about how a man should act in a situation if he wants to get anywhere with the women. Somewhere soon after that, I was tweeting daily Man Lessons, which carried over to my Facebook page, and eventually to its own Facebook page as it got more hype. If I was going to run a business, this would be it!

But I wasn’t passionate about it. Much like many things in my life, I feel into it because the opportunity was there. So I tried it out and enjoyed it for a while, but ultimately found it more effort than I wanted to invest in the project, and slowly started turning my sights elsewhere.

So in early 2013, Mansformation took a hiatus, much to the chagrin of some (including some who’d piggyback off of the success of my Man Lessons to try to make a name for themselves.) Though I’ve no immediate plans to revive the brand (not without a solid business plan, anyway), I can’t say it’ll stay gone — I’m getting a better handle on the blog and real-life stuff, so who knows? Maybe I’ll find someone else who wants to take it on and give them the kick-start they need to succeed!

STATUS: Ain’t nobody got time for that!

14: Update my résumé

STATUS: SO done.

15: Create my creative résumé and portfolio

I’ve always wanted CaseyPalmer.com to be more than just a blog. At no point in my life have I been just a blogger — I’ve drawn logos, designed layouts, been in plays… a blog is cool, but it really sucks at showcasing what you can really do.

So I’ve worked at building a portfolio into the website, focusing on all the things I’ve done over the years. I had to learn some WordPress-specific PHP to do it, but it’s on my development version of the site, and I hope to roll it out in 2014!

STATUS: On to the next year!

16: Attend Bloggers in Sin City

resounding success! If you read my blog post — it was an amazing time and is helping to change the way I blog!

STATUS: SO done.

17: Do something awesome for my 30th birthday

https://twitter.com/The_Jmoney/status/358391048982110208

DoomzDay 2 wasn’t quite as epic as DoomzDay in attendance (largely due to the threat of a second Stormageddon on the horizon, scaring people into staying home), but I’d argue that I had a closer group of friends around me in 2013.

Held at The Office Pub in Toronto’s Entertainment District (and now apparently one of Team Trolling‘s preferred birthday venues — shout-out to Marcel), I put a playlist together and brought a good 75 people together to celebrate the three decades I’ve lived so far.

The Dirtiest of Thirties

https://twitter.com/destiniya/status/358414287368232961

It was definitely a night with its ups and downs, from hugging friends I hadn’t seen in ages and partying the hardest I’d partied in months to finding out (again) that shot don’t agree with me and swearing up and down that someone’d stolen my wallet when I couldn’t find it the next day (only to have Sarah find it well-hidden under our bed five months later….)

In any event, we celebrated 30 in style, and while I don’t see going as hard in 2014 now that I’m a father, I’m happy that my friends and I got to go bananas for a night — even if it’s the last time for a while.

https://twitter.com/The_Jmoney/status/358454522739302401

https://twitter.com/mszablewski/status/358467083727675393

To sum it up best, I’ll take a line that Christine told me around the time of my birthday:

“Welcome to the best years of your life.”

STATUS: SO done.

18: Create a collective of creatives with similar goals in mind

After returning from Bloggers in Sin City, I was so filled with optimism and emotion that my post was both a thank you to the friends I’d made and an outcry for change in Toronto’s social media scene. Though far less pronounced now, there was way too much beef, backstabbing and blood in the water for a while, but eventually fizzled out as bloggers grew more professional and stopped causing so much drama.

Would I still want to work with others? Sure — I still believe that the power of man far exceeds that of one person if they’re striving for a common goal. But when I look around — and especially now that I have a son in the picture — I don’t see other bloggers trying to do what I do. Maybe I’ll find more bloggers to collab with in 2014, maybe not. In the meantime, I’ll do what I’ve done so far, working hard at constantly improving my craft.

STATUS: Ain’t nobody got time for that!

19: Get new glasses

Some people are really good at being on top of their employee benefits and getting health services when they should.

If I were that organized, I’d have gotten new glasses in May 2013.

With my optometrist hounding me for my bi-annual visit, 2014’s going to see a new pair of specs (with a pair of prescription shades to deal with harsh glares while behind the wheel!)

STATUS: On to the next year?

20: Transform all the blog drafts I have lying around into real posts

The 2013 100 11-20 — CaseyPalmer.com Post Counts
220 drafts isn’t a bad thing, right? *sigh* So many unfinished thoughts. Poor unfinished thoughts.

I’m not a linear thinker. I carry a notepad with me because I’ll have random ideas I think are great, but not developed enough to share publicly. With blogging, I’ll often get a sentence or a stream of consciousness about a topic that’s great on its own, but I’m not in the business of writing sound bites — as a blogger, my responsibility is to draft these ideas into stories.

So I have 200+ drafts on my site, 10-15 of which I’m actively working on to turn into live posts. I have no way of telling whether this number will rise or fall in 2014, but I can tell you this — my blog is important to me. I put a lot of time and effort into developing it, hoping to eventually build something truly reflecting who I am. To me, having real estate represents the freedom to create your own possibilities, free from traditional society telling you how your life is going to play out.

TL;DR — I’ll still be writing next year, no doubt about it.

STATUS: On to the next year!

Another day down, 8 more to go! Come back tomorrow when we talk social media, stock markets and some of the people who keep me alive!

Until then I stay…

–case p.