The Art of Marketing Toronto 2016 — What’s Left to Learn at The Art of Marketing?

It’s been over five years since I first hit up The Art of Marketing. My life was far different back then—with no kids, a fledgling blog, and my experience with “marketing” limited to how I saw my newfound friends carry themselves on Twitter, I was doe-eyed and utterly unaware of the depth there is to the marketing world… the people I met and the things I learned would prove formative in sharing the #BloggerLife I built for myself, with lessons that I still use today, and ones still relevant that I’ve yet to implement!

But that was five years ago.

In an industry that ages at a dog’s pace, I’ve learned many lessons since, and while I don’t hold any credentials in marketing from any post-secondary institutions (if you must know, my background’s in economics, math and stats bundled into a Business degree from York University), I know much more about the game today than I did when the decade started.

In the nearly 2000 days since my first The Art of Marketing, I’ve read a lot of books, attended a swath of conferences, and exhausted a multitude of hours going from site to site, learning how to best hone my craft. The things I learned in 2011 were good for young Casey the blogger, and got me into analyzing my traffic, refining my stories, and figuring out what I brought to the table to continue becoming a better creator—but what would I learn today?

If you haven’t figured it out by this point in the post, you’re only fooling yourself, as it’s only when we refuse to stop adapting—refuse to stop growing—that we’ve nothing left to learn, because we refuse to let ourselves.

And that, my friends, is why what there’s left to learn from The Art of Marketing is everything.

The Art of Marketing Toronto 2016 — What's Left to Learn at The Art of Marketing — Speakers' Images (Morgan Spurlock, Stephen Shapiro, Adam Garone, Bethany Mota, Avinash Kaushik)

“Marketing is no longer about the stuff you make, but the stories you tell.”

— Seth Godin

On Tuesday, June 14th, The Art of returns to the Metro Toronto Convention Centre once again with The Art of Marketing, a speaker series covering various aspects of the trade, with its Toronto 2016 edition headlined by Morgan Spurlock, the same man who shocked the world with his docudrama Super Size Me, illustrating the effects of fast food on our all-too-fragile human bodies. It’s the kind of series that attracts everyone from the new intern looking to wet their feet in their field to the C-suite executive, looking to the experts to keep abreast of the latest trends. It hasn’t failed me yet, and if you’re on the fence about going, I don’t think it’d fail you, either!

In fact, if this event is up your alley, get on it quick—the Early Bird pricing for tickets ends Friday, April 15th, where you can save $100 per pass. I mean, you can still buy tickets after, but I promise you’ll be kicking yourself! So keep those shins safe if I’m going to see you on June 14th and click the link to see everything that The Art of Marketing has to offer!

The Art of Marketing — An Investment in Taking Your Brand Places it’s Never Been Before!

The Art of Marketing—the place to go if you not only want to learn a thing or ten from those who add the walk to their talk, but also if you want to find other people in this fair city as serious about their marketing game as you are; so much so that they don’t see the ticket price as a cost, but instead the price of admission to network with like-minded individuals who could be the very thing they need to take their efforts to the next level!

In any case, I’ll be there on June 14th, notepad in hand as I see what Morgan Spurlock, Bethany Mota, Avinash Kaushik, Adam Garone and Stephen Shapiro have to tell me!

Hey, maybe we’ll even cross paths!

Until the next,

–case p.


Disclaimer: The Art of compensated me for this post with a complimentary pass to The Art of Marketing’s Toronto 2016 edition, and I look forward to bolstering my knowledge some more with the speakers it offers. Hope to see you there!

The Art of Marketing Toronto 2015 – or – My Investment in Building a Better Me

One of the things I continue returning to each time my creative tank feels empty is The Art Of’s speaker series, sessions geared to help you hone your skills in various specialty areas, including sales, leadership and small business.

With life being as hectic as it’s been lately, I had to step away from the #BloggerLife for days — but days can become weeks, weeks become months, and months become years if you let them.

This unexpected hiatus was courtesy of many a reason — trips up to North Bay for some face time with our clients; Sarah’s birthday, Mother’s Day and our wedding anniversary to plan for; a son who makes a scene every time I break the pen and paper out because he wants to scribble, too — blogging simply ain’t as easy as it was before.

So, good thing another session’s right around the corner with The Art of Marketing at Toronto’s Metro Toronto Convention Centre on May 25th!

The Art of Leadership — or — Why it’s Important to INVEST in Yourself!

If you’ve followed this blog long enough, you’ll know of my love for The Art Of‘s speaker series, covering topics like marketing, sales and small business savvy. They speak to someone like me who’s constantly transitioning from dabbling in hobbies to making them viable businesses, with all the bumps and snags along the way.

I remember going to my very first The Art of Marketing in 2011, coming out feeling like my mind opened up to an entirely new set of possibilities — I couldn’t wait to get home and apply some of the new things I learned… things that helped me expand from a blogger without a clue in downtown Toronto to a man with stories to tell today.

And today’s story is one that I hope will get you to take the very same steps in your life.

COMIN’ RIGHT UP: The Art of Marketing — May 28th, TORONTO!

This may very well be The Art of Marketing I’ve always been waiting for. With two speakers who’ve very much shaped and influenced my life, I feel honoured as a forerunner blogger promoting the event, writing my way to a chance to shake their hands and tell them a bit about myself!

A Complex Read for a Complex Man

The Art of Marketing — Toronto 2014 — Stack of Magazines
And this was only a sample….

You may not know it, but I was a bit of a magazine junkie! Through the 2000s, I managed to collect enough of them to fill an armoire with all sorts  of glossy covers, covering everything from street art and hip-hop to men’s fashion and interior design. I’d spend time at Chapters on the way home from school to spend time leafing through the newest issues before my bus came along, invariably snagging a few to soak in through the night.

One magazine that I collected near-religiously from 2003 until almost the end of the decade was Complex — a Marc Ecko publication.

Get Your Learn On at The Art of Leadership Toronto 2013!

Sadly, I had to miss The Art of Small Business due to some scheduling conflicts with work, but I’m tempting the fates (and Sarah’s due date) by hoping to make it to The Art of Leadership!

They say that some people are born natural leaders. While true, it shouldn’t discourage others from striving to lead if they feel so inclined. We’re all innately good at something (whether we know it or not), but many of the things we do in life need to be learned. In fact, it’s a common belief that power best suits those who didn’t seek it in the first place. Just look at George Washington, who didn’t even want the position in the first place, refusing to be made king of the new country; LOST‘s Jack Shepard who becomes the de facto leader after the other characters begin seeking his advice on all matters and treating him as such; or even Prince Albert, Duke of York, as popularized by The King’s Speech, who would have liked nothing more than to live quietly with his nice family, but came into power after his brother Edward VIII turned out to be a complete screwup. (For more examples, feel free to visit http://tvtropes.org/pmwiki/pmwiki.php/Main/ReluctantRuler.)

Sure, not everyone is meant to lead, but much like the lessons we take from other areas of discipline (which The Art Of presents with events such as The Art of Marketing and last year’s The Art of Leadership), it doesn’t mean we can’t learn from other leaders.

A fact that The Art Of thoroughly supports with their next instalment of The Art of Leadership!

COMING RIGHT UP: #TheArtOf Small Business!

Yesterday, I mentioned dreams in my blog — we live in a world where we see them come true for people every day, so why not for us?

But they won’t often come true if we don’t prepare ourselves accordingly.

To take control of our lives, we often need to change the game. We could do like most do, find a stable path and stick to it, or we could carve something out for ourselves, choosing a path less travelled, but ultimately far more rewarding.

Welcome to The Art of Small Business.

COMING RIGHT UP: Getting My Learn on at #TheArtOf Marketing!

The promotional image for The Art of Marketing, June 6, 2013 in Toronto.

What I’ve learned from the years of social media so far is that a ton of people are faking it ’til they make it, and unfortunately we eat it right up!

These days, almost everyone and their grandmother is an “expert”. The Internet’s been flooded with experts, gurus, ninjas, advocates, influencers, early adopters, grand poobahs, and whatever other titles people want to give themselves.

So after far too much time (and money) invested in everything from eBooks and videos to online courses and weekly webinars, I’ve become pretty adept at knowing the real deal when I see it.

And The Art of… learning series never disappoints.

With two of these sessions under my belt already (The Art of Marketing in 2011 and The Art of Leadership in 2012), I’ve seen some great speakers sharing their experience and insights on-stage, such as Gary Vaynerchuk, Marcus Buckingham and Guy Kawasaki. I’ve learned about what it takes to capture an audience’s attention; how to really benefit from a good analytics strategy; how to best engage with introverts (as I’m on the other end of the spectrum altogether) — I haven’t yet been able to apply everything that I’ve learned simply because there’s been so much information.

The big draw this year is Biz Stone. Yes, that Biz Stone. Yes, the co-founder of Twitter Biz Stone, headlining with a talk called Things a Little Bird Told Me: Simple Lessons About Business, Life, Service & Creativity!

The other speakers are nothing to sneeze at, either:

  • Seth Godin – New York Times Bestselling Author, Purple Cow, Tribes, Poke the Box & Linchpin (this man is renowned in the blogging community!)
  • Charles Duhigg – New York Times Investigative Reporter & Bestselling Author, The Power of Habit
  • Jonah Berger – Professor of Viral Marketing at University of Pennsylvania and Author of Contagious: Why Things Catch On
  • David Usher – Juno Award Winning Musician & Creativity Expert (remember Moist???)

So if you want to join me and get your learn on, you can take advantage of their TWITTERFAN promo code at http://email.theartof.com/KT13/TWITTERFAN/ and save $50 off of your ticket, or $100 off if you can find some friends to go with and buy 3 or more tickets at once!

Do it. It just might change your life!

–case p.

[Disclaimer: I got a free ticket to The Art of Marketing 2013 in Toronto in exchange for some promotion, which is awesome because I would’ve fought to include it in my learning budget anyway!]

The 2K11 24/7 LXVIII: The Art of Marketing — An Event in Review

The other week I got an ad for The Art of Marketing in my email and it seemed pretty interesting! Considering that I’d eventually like to start up a business and the fact that I’m constantly working on projects, trying to promote them to the world, I thought that this would be a very awesome opportunity for me to pursue!

Except that it was $400 per ticket. Quite the deterrent. I love to learn, but now matter how awesome the opportunity, sometimes a price tag can make an opportunity seem all but accessible. So I deleted the email and pretty quickly forgot about it.

So one day later on, I was catching up on my RSS feeds (and by “catching up”, I really mean that I often read the same 5-10 feeds to keep them cleared out and then vow to eventually read the others) and lo and behold, The Cellular Guru was holding a contest to win a free ticket to The Art of Marketing!!!

All I needed to do was write a comment to this blog explaining why I thought I’d be the best candidate to go to the conference. So I wrote this: