Think Impacts Not Amounts — How RBC Wants to #Make150Count!

Me with my group at the ESCAPE 2002 conference in King City.

Back in Grade 7 when school mandated that we do at least 40 hours of volunteering before we graduate, I didn’t know it’d unlock a culture of giving with me I didn’t even know was there. Hazel McCallion’s Mayor’s Youth Advisory Committee. The Square One Youth Centre. The Trillium Health Centre (formerly known as The Mississauga Hospital.) Between these and other high school activities, I’d graduate with more than 2,500 hours volunteering to my name, firmly cementing volunteerism as a driving force in my life.

Even now I see its effects. Spending time helping my church perfect its messaging and raise its kids. Thinking of what we can do to help each other first before thinking about what I can get from others. Giving back to the world is important, and it’s up to me—and adults like me—to teach this to the youth of tomorrow so they can shape a better future.

Me and my YouthMedia gang — a student-run newspaper back in the early 2000s.

See, youth get it. They’re not so bogged down with the harsh lessons of adulthood that they’ve lost hope that the world can be a better place. They’re creative. Optimistic. They have the potential to become great people, and it’s up to us to nurture that and give them the tools they need to make it there.

This sentiment in mind, RBC’s celebrating Canada’s 150th with the #Make150Count campaign, a national movement where they’re empowering youth across the nation to do acts of good with their resources at hand!

SPONSORED POST: A Little Bit of Help is All We Need – Arash and His #BMODayOff

We need to help each other out.

My life would’ve turned out far differently without people in my corner to help me along the way. When I started my first job at 14, my father was helping me understand what it meant to earn an honest wage and what more I could do with an education. When he recognized I could become an asset in banking, it was one of my Dad’s customers who helped, getting me the chance to successfully advance in the financial sector over several years. When unemployed in 2009 after a hasty career choice in the public sector, a manager I’d only briefly worked with pulled me out of my hole, effectively helping me establish the career I have today.

I don’t care what anyone says — you’re not getting anywhere without help.

But you can’t just take in life — you’ve got to give help to others, too.

Social Media Week Toronto 2012

If you attended the events at Social Media Week Toronto 2012 (SMWTO for short) you may have seen me around. I was one of the guys with the fancy-looking cameras taking pictures of everything. And I mean everything. I was one of the SMWTO volunteer photographers! We sought out shots that captured the essence of what happens at SMWTO, whether it was a presentation in a boardroom or a pick-up game on the home court of the Toronto Raptors in the Air Canada Centre. (Yeah, you read that right!)

This was the second annual SMWTO, and while I didn’t participate last year, Reggy Sy‘s call for volunteer photographers reached my ears at just the right time! It was a fun week — I tested my gear in various settings, which was great practice for next month’s Big Trip!

It was also a long and challenging week, juggling the 9-5 and arriving on time, but you can judge the results for yourself! (These collections earned about 4,500 collected views the day I posted them.)

Image Collections

Social Media Week Toronto — Because You NEVER Know EVERYTHING.

For me, social media-related events are always interesting. As someone who isn’t from a PR/advertising/marketing background, I’m always learning something new I can take into my personal life and the things that I do as hobbies.

So while I’m happy my hectic week is over, I’m looking forward to the rest of 2012 and the opportunities that pop up when I’m not trying to earn a living!

–case p.