Part 3 of Niya’s 5-day guest post series! Enjoy!
–Casey E. Palmer
Networks and the importance of mobilizing them.
This is and isn’t about marketing. Contradictory? Sure. Confusing?
Hopefully not by the end of this post.
You started this exercise with the intention to have the sort of life
where you can make extraordinary change, and that you can manage
gracefully, and easily, without an assistant. You made a plan. You’re
keeping your word to other people (and ideally to yourself). So now
Nothing that makes a serious impact happens in a vacuum (the science
may be wrong, but the metaphor works for the moment). The best way to
make real change, and to make it happen quickly and effectively, is to
tell people about it. I don’t mean in an annoying sales pitch,
marketing sort of way. I mean genuinely sharing opportunities, stories
and information. Talk about what you’re up to, especially those
impossible things you’ve committed to making real.
The best people to tell are the ones you know. I’ve tried it with
strangers and the return on the investment of your time makes talking
to your friends about the stuff you’re up to seem very attractive.
Plus they’re your friends. They like you, and are generally interested
in the things you’re doing…and if they’re really good friends,
This help is why mobilizing your networks is a crucial part of having
this sort of life, and doing it without an assistant. You’ll get the
help you need, from people who love you. This is extra important,
because sometimes you’ll make promises that you can’t quite keep.
You’ve committed to keeping your word, and you’re aware of the impact
it’ll have when you break it. So use that life line, phone a friend.
There are of course ways to do this gracefully.
Be upfront about the situation. If you don’t give them all the
information, they’ll find out eventually and probably won’t like you
nearly as much for not trusting them.
Ask for help, not for favours. Favours pile up and can lead to a lot
of resentment down the road, especially if your friends are the sort
who keep score. Also, they’re your friends, they aren’t going to judge
you for needing help.
Don’t abuse the help, or the friendship – and know that you have to be
willing to offer them the same in return.
Thank them properly. Appreciation, both immediate and over the long
term means you’re more likely to get the help you need when you need
it in the future.
So put that network to good use. Tell them what you’re up to. Tell
them what you need to make those impossible seeming things happen. If
you don’t ask, you absolutely will not get anything. And if you do
ask, the worst you’ll get is a negative response. You’ve a healthy ego
– you can deal with it. It’s not you they’re turning down – it’s what
you’ve asked for, when you’ve asked for it. So hop to it already! And
come back, because there’s more on this next time!