The Art Of Marketing Toronto 2013

Where I'm Getting My Learn on!

The promotional image for The Art of Marketing, June 6, 2013 in Toronto.

What I’ve learned from the years of social media so far is that a ton of people are faking it ’til they make it, and unfortunately we eat it right up!

These days, almost everyone and their grandmother is an “expert”. The Internet’s been flooded with experts, gurus, ninjas, advocates, influencers, early adopters, grand poobahs, and whatever other titles people want to give themselves.

So after far too much time (and money) invested in everything from eBooks and videos to online courses and weekly webinars, I’ve become pretty adept at knowing the real deal when I see it.

And The Art of… learning series never disappoints.

With two of these sessions under my belt already (The Art of Marketing in 2011 and The Art of Leadership in 2012), I’ve seen some great speakers sharing their experience and insights on-stage, such as Gary Vaynerchuk, Marcus Buckingham and Guy Kawasaki. I’ve learned about what it takes to capture an audience’s attention; how to really benefit from a good analytics strategy; how to best engage with introverts (as I’m on the other end of the spectrum altogether) — I haven’t yet been able to apply everything that I’ve learned simply because there’s been so much information.

The big draw this year is Biz Stone. Yes, that Biz Stone. Yes, the co-founder of Twitter Biz Stone, headlining with a talk called Things a Little Bird Told Me: Simple Lessons About Business, Life, Service & Creativity!

The other speakers are nothing to sneeze at, either:

  • Seth Godin – New York Times Bestselling Author, Purple Cow, Tribes, Poke the Box & Linchpin (this man is renowned in the blogging community!)
  • Charles Duhigg – New York Times Investigative Reporter & Bestselling Author, The Power of Habit
  • Jonah Berger – Professor of Viral Marketing at University of Pennsylvania and Author of Contagious: Why Things Catch On
  • David Usher – Juno Award Winning Musician & Creativity Expert (remember Moist???)

Do it. It just might change your life!

–case p.

[Disclaimer: I got a free ticket to The Art of Marketing 2013 in Toronto in exchange for some promotion, which is awesome because I would’ve fought to include it in my learning budget anyway!]

By Casey E. Palmer

Calling the Great White North his home, Casey‘s spent the last few decades in pursuit of creating killer content. From novels as a kid, comics as a teen, to blogs and photos once he could grow a beard, he’ll use whatever’s around him to create amazing stuff.

When he’s not creating, he’s parenting, exploring and trying to make life as awesome as possible for everyone around him.

Because a boring life’s not a life worth living!

7 replies on “The Art Of Marketing Toronto 2013”

Best Line Ever:
“These days, almost everyone and their grandmother is an “expert”. The Internet’s been flooded with experts, gurus, ninjas, advocates, influencers, early adopters, grand poobahs, and whatever other titles people want to give themselves.”
I think you may have missed a few but, who’s counting.
I honestly can’t wait for this conference! Also, I look forward to bumping into you as well.
C.

You’ll have a great time 🙂 And yeah — I’m sure there’s so many other titles that people use out there, but they’re all simply synonyms for one thing: Masking inexperience.

I’m kind of sad I won’t be there. Just too much on the go.

I feel safe that I’ll get at least some of the good lines and quotes via twitter though *grin*

Maven. You missed “maven.”

This sounds like a kickass conference, I’d actually be more excited about Seth Godin than Biz Stone, but, man. If only I was in Canada… or had money to go… or had a current passport…

Forgot ALL about the mavens! So many monikers, so little time =/

The conference actually doesn’t ONLY hit Toronto — I’ve seen several US cities on the bill as well! Maybe something worth looking into — I’ve gone twice due to contests before this, so if you manage to win one from a blogger in your area, BOOM! It’s conference time 😀

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