What’s in a Logo?

Last updated on January 29th, 2013 at 01:38 pm

A logo should represent who you are and what you’re all about. It should be instantly recognizable, and where possible, easy to reproduce.

I’ve been tinkering around with one for myself for a long time, but I’ve yet to find one that screams “Casey!”

With all the trouble and toiling I’ve gone through so far, this is the best I could come up with:

The 2011 logo for Casey Palmer
A logo in need of updating and refreshing...

If you don’t see it all, it’s my initials—CEP—in a tree shape. Sarah best pointed it out to me, though —

“It doesn’t mean anything!”

Completely true. Other than looking logo-esque, it has little to do with me. My life has nothing to do with trees, and all it is then is a symbol. Of nothing.

So it’s back to the drawing board, trying to find something that screams “Casey Palmer”.

I’ll let you know when I figure out what it is.

–case p.

By Casey E. Palmer

Husband. Father. Storyteller.

Calling the Great White North his home, Casey Palmer the Canadian Dad spend his free time in pursuit of the greatest content possible.

Thousand-word blog posts? Snapshots from life? Sketches and podcasts and more—he's more than just a dad blogger; he's working to change what's expected of the parenting creators of the world.

It's about so much more than just our kids.

When Casey's not creating, he's busy parenting, adventuring, trying to be a good husband and making the most of his life!

Casey lives in Toronto, Ontario.

2 replies on “What’s in a Logo?”

Yeah, developing a logo is always tough work — this is one I’d figured out after a number of years, and I’d thought it represented me, only to find that’s just something I wanted to convince myself of. What I need to figure out is something that really represents what I do and how I see things.

Let me point to Aaron Ong’s new logo, for example:


While it may not always be extremely practical to reproduce (due to the amount of detail), it really does speak to his art style and how he goes about using line and texture.

I’ll figure this one out eventually…

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