What’s in a Logo?

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Last updated on February 11th, 2024 at 05:17 pm


A logo should represent who you are and what you’re all about. It should be instantly recognizable, and where possible, easy to reproduce.

I’ve been tinkering around with one for myself for a long time, but I’ve yet to find one that screams “Casey!”

With all the trouble and toiling I’ve gone through so far, this is the best I could come up with:

If you don’t see it all, it’s my initials—CEP—in a tree shape. Sarah best pointed it out to me, though —

“It doesn’t mean anything!”

Completely true. Other than looking logo-esque, it has little to do with me. My life has nothing to do with trees, and all it is then is a symbol. Of nothing.

So it’s back to the drawing board, trying to find something that screams “Casey Palmer”.

I’ll let you know when I figure out what it is.

The second logo for Casey Palmer, Canadian Dad

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